EXCLUSIVE: Qatar Airways to replace Emirates as Formula 1’s airline sponsor

Qatar Airways was previously a sponsor of the Paris and New York E-Prix in the Formula E electric racing series. (Photo: Formula E).

Qatar Airways is set to be announced as the new airline sponsor of Formula 1, nearly doubling the fee paid by previous incumbent Emirates to secure the rights.

SportBusiness understands the state-owned flag carrier has agreed a deal to become a top-tier F1 Global Partner from the start of the 2023 season, with the deal expected to be announced ahead of the first race in Bahrain from March 3-5.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here