Fifa forges closer ties with Saudi Arabia through Aramco global sponsorship
Following months of speculation, Fifa today confirmed a four-year global sponsorship agreement with Saudi Arabia-owned oil firm Aramco.
Real Madrid signs up Ouro as regional sponsor
Real Madrid has announced a new regional sponsorship deal with financial services and technology firm Ouro
‘Title partnerships have the most impact for us’ | Michelle Taylor, TCS
Michelle Taylor, head of sports sponsorship at Tata Consultancy Services, explains why the firm has focused its sponsorship spending in marathon running and the Jaguar Racing Formula E team.
Centrum extends Botafogo sleeve sponsorship
Brazilian football club Botafogo has announced a one-year extension of its sponsorship deal with Centrum
Cadbury commits to long-term Wallaroos backing until 2029 RWC
The dividends are starting to pay off for Rugby Australia's huge hosting programme as Cadbury has agreed a new six-year sponsorship to be the 'Principal Partner' of the women's national team, the Wallaroos.
Walker returns to tennis with ATP role
Former Women's Tennis Association (WTA) executive Andrew Walker has returned to the racquet sport in a new role with the Association of Tennis Professionals (ATP)
International brands drive sponsorship economy in Australia and New Zealand
Sport in Australia and New Zealand remains overwhelmingly reliant on international sponsors according to SportBusiness Sponsorship’s latest Australia and New Zealand Data Snapshot.
Bank of Ireland renews four Irish rugby sponsorships
The Bank of Ireland has announced five-year extensions to all of its sponsorships agreements with Ireland's four professional rugby teams: Ulster, Munster, Leinster and Connacht
Uefa launches match officials kit RFP for new cycle
Uefa is inviting sportswear brands to register their interest in supplying match official kits for the next commercial cycle from 2025 until 2029
LFP almost doubles Ligue 1 title sponsorship revenue with new McDonald’s deal
McDonald’s is likely to promote its new McDo+ app and delivery service when it replaces Uber Eats as Ligue 1's title sponsor in 2024-25.