EXCLUSIVE: Oppo exits Roland Garros sponsorship amid French market retreat
Oppo has ceased being a tennis grand slam sponsor after exiting its agreement with the French Tennis Federation (FFT) for Roland Garros.
World Archery signs Navek as diamond sponsor
World Archery has announced Turkish archery equipment manufacturer Navek as a diamond-tier sponsor
Concacaf appoints Macron match official kit supplier
Concacaf has announced Italian sportswear brand Macron as its new kit supplier for match officials for the next six seasons
Uefa takes another run at crypto by inviting Champions League sponsor bids
Uefa has launched a process inviting bids from prospective sponsors in the crypto exchange category to fill its Champions League sponsorship portfolio and has already received one offer from the sector.
Delta Air Lines extends long-running New York Mets sponsorship
The New York Mets has announced a multi-year extension with Delta Air Lines, which will remain the Major League Baseball team's official airline partner
Prime secures WWE first in new canvas branding direction under TKO
Prime has announced a major new sponsorship with WWE that sees the hydration drink brand become the first ever to have its logo on the wrestling ring canvas.
Dolphins marks Australian first with medicinal cannabis shirt sponsor
National Rugby League (NRL) team The Dolphins has become the first sports team in Australia to have a medicinal cannabis sponsor in Alternaleaf.
‘Rugby and Guinness have been on similar journeys’ | Stephen O’Kelly, Diageo
SportBusiness Sponsorship speaks to Guinness global brand director Stephen O’Kelly about the recent extension and expansion of its relationships with the men's and women's Six Nations tournaments.
Infosys agrees multi-year ATP sponsorship extension
IT services and consulting firm Infosys has announced a three-year extension of its sponsorship deal with the Association of Tennis Professionals (ATP)
DFL extends licensing agreement with Mondelez International
The German Football League (DFL) has announced an extension of its licensing deal with Mondelēz International as the confectionery company rolls out a different strategy to its approach in English football.