AXA takes on Liverpool women’s training ground naming rights
Insurer AXA has expanded its sponsorship agreement with Premier League club Liverpool to include the naming rights to its women's team's new training ground
South Africa and Australia unveil sleeve sponsors for Cricket World Cup
Cricket South Africa (CSA) and Cricket Australia (CA) have both announced Indian brands as team sponsors for the men's Cricket World Cup, taking place in India next month
Bayern agrees early sponsorship extension with Einhell
Bayern Munich has announced an early extension of its sponsorship agreement with power tool manufacturer Einhell
Watford shirt sponsor owner fined £700k for gambling breaches
The owner of Watford's front-of-shirt sponsor has been fined £690,947 for multiple breaches of the UK's gambling regulations.
BeIN hampered by French legislation over Plus500 sponsorship in Champions League
Pay-TV broadcaster beIN Sports has once again been forced to curtail some of its live football output in France because of legislation pertaining to online financial trading firm Plus500.
Breaking Limits | Unilever and the Fifa Women’s World Cup
SportBusiness Sponsorship examines how Unilever supported its alignment with this year’s Fifa Women’s World Cup with several grassroots initiatives.
Toyota agrees Australia’s ‘largest sporting partnership’ with AFL renewal
The Australian Football League (AFL) has today (Monday) announced a four-year extension of its title sponsorship deal with Toyota
Monaco secures Yomoni as sleeve sponsor
AS Monaco has announced online wealth management platform Yomoni as its new sleeve sponsor
Manchester City diversifies further with Joie academy stadium deal
Manchester City has today (Thursday) announced that UK baby products brand Joie will become the naming-rights sponsor of the club's Academy Stadium
Football Manager extends Brentford sponsorship
English Premier League club Brentford has extended its sponsorship agreement with Sports Interactive, makers of the Football Manager video game