BeIN’s LFP sponsorship investment under threat
The sponsorship element of beIN Sports' rights deal with France's Professional Football League (LFP) is under serious threat as Ligue 1's new domestic media rights contracts could be further devalued.
Fiorentina lands Betway Scores as sleeve sponsor
Betway Scores has become the sleeve sponsor of Fiorentina in a deal with the Serie A side that took effect earlier this month
Kore is Two Circles’ latest acquisition in US push
Sponsorship and data intelligence platform Kore is Two Circles' latest acquisition under Charterhouse Capital Partners ownership, taking the agency’s client base to over 700 companies and strengthening its US presence.
Faulkner swaps ECA for Wrexham role
Wrexham, the League One side owned by Hollywood actors Ryan Reynolds and Rob McElhenney, has further developed its commercial and communications structure with the hire of Rob Faulkner from the European…
Iris to drive Grand Slam of Curling globalisation
The Curling Group (TCG), the newly-formed venture which has bought the Grand Slam of Curling from Sportsnet, has hired Iris Sport Media to distribute the property’s global broadcast and betting rights.
More questions from beIN in LFP payment standoff
BeIN Sports continues to withhold its first instalment payment for Ligue 1 rights amid ongoing doubts over its allocated sponsorship inventory and questions raised over the broadcaster’s media rights package.
Sportfive makes cricket move with masters league
Sportfive has unveiled its first foray into cricket since the arrival of Seamus O’Brien to head up its Asia-Pacific business with the establishment of a ‘Masters’ T20 league featuring Indian cricket legend Sachin Tendulkar.
EXCLUSIVE: Agency heavyweights submit Uefa rights bids
At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
LaLiga extends regional betting footprint
LaLiga has signed up SportyBet as a betting sponsor in Africa as it broadens out a regional betting roster that already includes deals in Asia-Pacific, Central and South America, North America and South Africa.
Watchdog probes Brazil’s 3D cam carpet sales
Brazil’s competition regulator has launched an investigation into alleged anti-competitive practices in the production and commercialisation of 3D cam carpets in Brazilian football.