NFT platform is Rangers’ new back-of-shirt sponsor as energy firm checks out
Scottish Premiership side Rangers has signed up a new lower back-of-shirt sponsor in a two-year agreement with Sportemon Go (SGO), the non-fungible token (NFT) augmented reality sports trading platform
HSBC extends ties as BWF World Tour title sponsor
The Badminton World Federation has announced a one-year extension with HSBC, its Principal Global Partner and title sponsor of the BWF World Tour
Race on to secure Champions League crypto rights, including regional sponsorship
Uefa and its appointed agency Team Marketing are inviting bids for licensing rights to the Uefa Champions League in the cryptocurrency, non-fungible tokens (NFTs) and fan token space, including the opportunity…
Norton joins eSkootr Championship as head of commercial partnerships and strategy
The eSkootr Championship (eSC), the world’s first racing series for electric scooters, has recruited Richard Norton as its head of commercial partnerships and strategy.
Uefa invites bids for club competition rights in landmark RFP
A request for proposals has been issued for the sale of commercial rights to Uefa’s club competitions, a contract that has been held by the Team Marketing agency since the first iteration of the Uefa C…
Schlünz to head Nürnberg’s commercial team after Sportfive split
German second-tier football club 1. FC Nürnberg has recruited Dirk Schlünz, the former head of the commercial division at FC St.
Digital native approach for Eurovision Sport in five-year ski mountaineering deal
The sport of ski mountaineering has landed a dramatic increase in exposure through a digital-led production and live streaming agreement with Eurovision Sport, the sports arm of the European Broadcasting…
Lille signs up Sportfive in multi-year agreement
The Sportfive agency has added reigning French Ligue 1 champions Lille as a new client, signing a multi-year “strategic business partnership”.
Lululemon named Team Canada’s official outfitter in four-Games deal
Lululemon, the Canadian multinational athletic apparel brand, has been named as the new ‘Official Outfitter’ of the Canadian Olympic and Paralympic teams in a deal running from 2022 to 2028.
Swedish Ice Hockey Association adds Lidl as main sponsor in long-term deal
Supermarket chain Lidl has become a main sponsor of the Swedish Ice Hockey Association (SIF) in a five-year agreement
Conmebol and FC Diez Media sign off on new commission-based contract
The South American Football Confederation (Conmebol) and the IMG-owned FC Diez Media have signed off on their new agreement for the sale of commercial rights to the region’s leading club competitions f…
Glasgow Warriors renew with business club sponsor, adds Watches of Switzerland Group
Rugby union’s Glasgow Warriors have renewed a sponsorship agreement with KubeNet, the communications and technology firm based in the Scottish city, and have also signed up Watches of Switzerland Group a…