Manchester United to promote Malta in new sponsorship deal
Manchester United has signed a three-year sponsorship deal with the Government of Malta and the Malta Tourism Authority that will promote the island nation to the English Premier League club’s global f…
Bologna energised by extension with back-of-shirt sponsor
Italian Serie A side Bologna has renewed a sponsorship agreement with Illumia, which allows the Italian natural gas and electricity supplier to continue to sport its logo on the back of the players’ s…
Deliveroo adds to sponsorship portfolio with St Kilda tie-up
Food delivery firm Deliveroo has become a co-principal partner of Austrian rules football side St Kilda.
The sponsorship covers both the men’s and women’s teams and runs for an “extended undisclosed term.”
Tributes paid as sponsorship ‘innovator’ Hester passes away
The European Sponsorship Association has paid tribute to the well-respected sponsorship industry veteran Toby Hester, who has died at the age of 57
Lagardère Sports signs up Saint-Étienne betting sponsor
AS Saint-Étienne has added ZEbet, the French betting firm, to its portfolio of sponsors after an agreement was negotiated by the Lagardère Sports agency.
German Handball Federation extends Nigrin sponsorship
The German Handball Federation (DHB) has renewed its sponsorship agreement with Nigrin, the German manufacturer of automotive care products.
Nigrin is to remain a premium partner of the DHB until 2022
LaLiga signs first sponsor in crypto and blockchain sector
Spain’s LaLiga has unveiled GCOX, the global cryptocurrency exchange, as its first sponsor in the cryptocurrency and blockchain sector.
Hilton checks in with WTA Finals as China Sports Media expands to tennis
Global hotel chain Hilton has become a sponsor of this season’s WTA Finals as the finale to the women’s tennis tour heads to Shenzhen, China for the first time later this year.
Sportradar brokers Spanish football shirt sponsorships for betting duo
Sportradar, the sports data and digital content company, has brokered two shirt sponsorship agreements between betting companies and Spanish football clubs as it continues to develop its sponsorship sales…
SPFL hunts new title sponsor as Ladbrokes deal won’t be extended
The Scottish Professional Football League (SPFL) is looking for a new title sponsor after incumbent Ladbrokes, the UK betting operator, decided against renewing its agreement beyond the end of the current…
Scottish Rugby toasts Crabbie’s renewal
Scottish Rugby has extended a sponsorship agreement with the Edinburgh-based distiller John Crabbie & Co