Rangers snub new title sponsor Cinch at Scottish Premiership opener
Defending Scottish Professional Football League champions Rangers refused to sport the logo of online used car retailer Cinch, the league's recently-announced title sponsor, on their shirt sleeves as the…
Second-tier Swiss League hands commercial role to agency
Swiss League SA, the new limited company that represents the rights to Swiss ice hockey’s revamped second tier, is to work with Tit-Pit, the Swiss sports events and sponsorship agency, on the commercialisation o…
Betclic replaces Jeep as French basketball league title sponsor
Betclic, the French betting company, has become the new title sponsor of the Pro A, the top tier of men’s basketball in France, in a three-year deal.
Ryder Cup Europe drives on with Club Car
Golf’s Ryder Cup Europe has extended its long-running agreement with electric vehicle manufacturer Club Car.
Elche retains support of long-standing shirt sponsor TM
Spanish LaLiga club Elche has renewed its long-running shirt sponsorship deal with TM Real Estate Group
Castore makes second move in cycling with Team Bahrain Victorious
UK-based sportswear brand Castore has made its second move into professional road cycling in a long-term agreement with Team Bahrain Victorious, the UCI WorldTeam that competes in the Tour de France
Spanish insurance firm added to 2023 Solheim Cup sponsors
Reale Seguros, the Spanish insurance firm, has become a sponsor of women’s golf’s 2023 Solheim Cup, following on from its recent sponsorship deal with Spanish football’s RCD Espanyol.
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Carabao renews EFL Cup title sponsorship to 2024
Thai energy drink Carabao has extended its title sponsorship agreement for the EFL Cup, English football’s league cup, for another two seasons.
Bids invited for video game licensing rights to Euro 2024, Euro 2028
Uefa, football’s European governing body, is inviting bids from video games developers for a range of licensing rights to Uefa men’s national team competitions during the 2022 to 2028 period.
SNTV aims to harness reach as it moves into brand space with Story10 launch
SNTV will look to leverage its media reach after launching a new arm of the business that identifies and distributes purpose-led and social activation content for brands and stakeholders, according to…
SPFL title sponsor search over as Cinch signed up by GV6 Sport Collective
The Scottish Professional Football League has ended its search for a new title sponsor for its league competitions after the GV6 Sport Collective consultancy brokered a five-year deal with Cinch, the online…
Media rights account for 41 per cent of Fiba’s CHF65m revenues in Covid-hit year
Revenues at the International Basketball Federation (Fiba) dropped to CHF65m (€59.4m/$72.3