France

British multi-purpose vehicle manufacturer Land Rover has entered into a partnership with the Event Rider Masters equestrian series.

French Ligue 1 football club Angers SCO has signed a kit sponsorship deal with online poker operator Winamax.

E-commerce giant Amazon has entered into a partnership with France’s National Basketball League (LNB).

The French Football Federation has entered into a partnership with confectionary company Carambar&Co.

French construction engineering company Bouygues Construction has partnered with the French Golf Federation to sponsor the 2018 edition of the Ryder Cup, which will be staged at Le Golf National near Paris.

French Ligue 1 football club OGC Nice has renewed its shirt sponsorship deal with health insurance company Mutuelles du Soleil.

US sportswear manufacturer Nike has been named as the official kit supplier of French Top 14 rugby union club Stade Toulousain.

Savings bank Caisse d’Epargne has renewed a partnership with the FFBB, the governing body of basketball in France.

French gaming operator Francaise des Jeux (FDJ) has become an official sponsor of the Tour de France for the first time as the 2017 edition of cycling’s ‘Grand Tour’ event prepares to launch on Saturday.

Adhesive products manufacturer Bostik has upgraded its partnership with the Tour de France under a new two-year deal with the cycling ‘Grand Tour’ event.

French Ligue 1 football club Saint-Etienne has renewed its shirt sponsorship agreement with organic food products manufacturer Markal.

Swiss watchmaker Rolex has been named as the new title sponsor of men's ATP World Tour tennis event the Paris Masters.

French Ligue 1 football club Nantes has extended its kit sponsorship agreement with online poker operator Winamax.

French-headquartered global energy company Engie has agreed a deal to sponsor Paris’ bid to stage the summer Olympic and Paralympic Games in 2024.

French Ligue 1 football club Nantes has signed a sponsorship deal with healthcare provider LNA Santé.

IT service management company Gfi Informatique has extended its partnership with Paris Saint-Germain Handball, which competes in France’s top-tier Ligue Nationale de Handball Division 1 domestic club competition.