French Football Federation signs confectionary partner

The French Football Federation has entered into a partnership with confectionary company Carambar&Co.

The French firm has agreed a four-year deal with the governing body.

Carambar&Co is a subsidiary of investment company Eurazeo. It will market its Poulain brand through the partnership with the FFF.

FFF president Noël Le Graët said: “We are pleased to have with us a new quality partner that is 100 per cent French, iconic and popular. It is dynamic and innovative, with a strong ambition. This new partnership also illustrates the attractiveness of the French Football Federation.”