The French Football Federation has entered into a partnership with confectionary company Carambar&Co.
The French firm has agreed a four-year deal with the governing body.
Carambar&Co is a subsidiary of investment company Eurazeo. It will market its Poulain brand through the partnership with the FFF.
FFF president Noël Le Graët said: “We are pleased to have with us a new quality partner that is 100 per cent French, iconic and popular. It is dynamic and innovative, with a strong ambition. This new partnership also illustrates the attractiveness of the French Football Federation.”