Equestrian

Organisers of the Badminton Horse Trials have signed up confectionery company Mars Incorporated and its equestrian sponsorship brand, Mars Equestrian, as its new presenting sponsor

The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames

The International Equestrian Federation (FEI) has budgeted for a total of CHF26.4m (€24.3m/$28.9m) in commercial revenues in 2021, a 13.6-per-cent drop on the figure generated in 2019.

Land Rover's title sponsorship of the 2019 Kentucky Three-Day Event was activated with a programme that spanned content creation, media support, competitions and a range of on-site experiences and hospitality spaces for all ages – and their pets.

Organisers of Badminton Horse Trials have signed what they claim are two significant sponsorship deals with Mars Equestrian and Science Supplements after admitting they are unlikely to secure a new title…

The International Equestrian Federation (FEI) has agreed a sponsorship deal with Belgian-based equine nutrition brand Cavalor

The International Equestrian Federation (FEI) has agreed a four-year deal with apparel provider Horse Pilot

The International Equestrian Federation (FEI) has signed new partnerships with travel and events management business ATPI Sports Events and French camera equipment company Move’N See.

One of China’s largest private-sector conglomerates is building a stake in the world of equestrian sport and backing up its activity with sponsorship and event-ownership initiatives.

Turkish Airlines has renewed its sponsorship of CHIO Aachen, an annual equestrian event held in the German city. The new three-year deal will run until 2020

The Event Rider Masters equestrian series has appointed London-based sports and events agency The Sports Consultancy to support the sale of its sponsorship rights.

MD Barnmaster, a designer of barns, stables and equestrian facilities, has been named as the official barn sponsor of the 2018 World Equestrian Games.

Swiss watchmaker Longines has extended a global deal to remain the title partner of the Global Champions Tour equestrian series.

Sports arena developer Otto Sport International has entered into a partnership with the International Equestrian Federation (FEI).

The North American division of British multi-purpose vehicle manufacturer Land Rover has extended its partnership with the United States Equestrian Federation and agreed a title sponsorship deal for the Kentucky Three-Day Event.

Global pharmaceuticals company Boehringer Ingelheim has entered into a partnership with the International Equestrian Federation (FEI).

Swiss watchmaker Longines has signed a long-term partnership with the International Equestrian Federation’s (FEI) Nations Cup Jumping.