Equestrian
Ex-Wimbledon, IMG exec Henderson to drive Global Champions revenues
Experienced commercial sports and entertainment executive Gus Henderson has been appointed chief revenue officer at Global Champions, the rights-holder to equestrian sport’s Longines Global Champions T…
Longines to title sponsor FEI’s League of Nations
Swiss watchmaker Longines has stepped up its commitment to the International Equestrian Federation (FEI) by agreeing to become title sponsor of its revamped team series
Cavalor rides on with FEI as federation ups digital activation support
The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years
Badminton Horse Trials sign Mars Equestrian as presenting sponsor
Organisers of the Badminton Horse Trials have signed up confectionery company Mars Incorporated and its equestrian sponsorship brand, Mars Equestrian, as its new presenting sponsor
FEI signs long-term GoGallop Studios licensing deal to develop egames
The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames
FEI outlines reduced sponsorship and TV revenue expectations for 2021
The International Equestrian Federation (FEI) has budgeted for a total of CHF26.4m (€24.3m/$28.9m) in commercial revenues in 2021, a 13.6-per-cent drop on the figure generated in 2019.
Above & Beyond – Land Rover & US Equestrian/Equestrian Events Inc.
Land Rover's title sponsorship of the 2019 Kentucky Three-Day Event was activated with a programme that spanned content creation, media support, competitions and a range of on-site experiences and hospitality spaces for all ages – and their pets.
Badminton Horse Trials sign deals, ‘unlikely’ to land title sponsor
Organisers of Badminton Horse Trials have signed what they claim are two significant sponsorship deals with Mars Equestrian and Science Supplements after admitting they are unlikely to secure a new title…
FEI adds Cavalor to sponsorship stable
The International Equestrian Federation (FEI) has agreed a sponsorship deal with Belgian-based equine nutrition brand Cavalor
FEI partners up with Horse Pilot
The International Equestrian Federation (FEI) has agreed a four-year deal with apparel provider Horse Pilot
FEI broadens partnership portfolio with double deal
The International Equestrian Federation (FEI) has signed new partnerships with travel and events management business ATPI Sports Events and French camera equipment company Move’N See.
Fosun deepens equestrian commitment with FEI deal
One of China’s largest private-sector conglomerates is building a stake in the world of equestrian sport and backing up its activity with sponsorship and event-ownership initiatives.
Turkish Airlines extends as top-tier sponsor of equestrian showpiece
Turkish Airlines has renewed its sponsorship of CHIO Aachen, an annual equestrian event held in the German city.
The new three-year deal will run until 2020
The Sports Consultancy to market Event Rider Masters rights
The Event Rider Masters equestrian series has appointed London-based sports and events agency The Sports Consultancy to support the sale of its sponsorship rights.
MD Barnmaster partners with World Equestrian Games
MD Barnmaster, a designer of barns, stables and equestrian facilities, has been named as the official barn sponsor of the 2018 World Equestrian Games.
Longines extends support of Global Champions Tour
Swiss watchmaker Longines has extended a global deal to remain the title partner of the Global Champions Tour equestrian series.
FEI teams up with Otto Sport International
Sports arena developer Otto Sport International has entered into a partnership with the International Equestrian Federation (FEI).
Land Rover steps up backing of equestrian showpiece
The North American division of British multi-purpose vehicle manufacturer Land Rover has extended its partnership with the United States Equestrian Federation and agreed a title sponsorship deal for the Kentucky Three-Day Event.