Latest Features

Land Rover's title sponsorship of the 2019 Kentucky Three-Day Event was activated with a programme that spanned content creation, media support, competitions and a range of on-site experiences and hospitality spaces for all ages – and their pets.

SAP, the world’s largest enterprise application software company, is changing its wide-ranging sponsorship portfolio after a major review by the new head of global sponsorships at SAP.

SAP, the world’s largest enterprise application software company, has become the first Official Analytics Sponsor of the International Equestrian Federation’s World Cup Dressage series in a near four-year deal from April 2017 to December 2020

Carmaker Land Rover is strengthening its sponsorship role in rugby to consolidate its presence and brand alignment with the sport.

Mark Cameron, global brand experience director at Extreme Sailing Series (ESS) main series partner Land Rover, breaks down the company's sponsorship strategy to Matt Cutler at this year's event launch.

The International Equestrian Federation (FEI) has agreed a four-year deal with apparel provider Horse Pilot

The International Equestrian Federation (FEI) has signed new partnerships with travel and events management business ATPI Sports Events and French camera equipment company Move’N See.

One of China’s largest private-sector conglomerates is building a stake in the world of equestrian sport and backing up its activity with sponsorship and event-ownership initiatives.

Turkish Airlines has renewed its sponsorship of CHIO Aachen, an annual equestrian event held in the German city. The new three-year deal will run until 2020


THE INTERNATIONAL EQUESTRIAN FEDERATION (FEI) aims to add at least five more Top Partner sponsors, its new top sponsorship tier, following its first deal in the tier with watchmaker Longines

Following Swiss watchmaker Longines’ historic 10-year deal with the International Equestrian Federation (FEI), Sports Sponsorship Insider asked Juan-Carlos Capelli, vice president and head of international m…