Equestrian

Equestrian

Swiss watchmaker Longines has stepped up its commitment to the International Equestrian Federation (FEI) by agreeing to become title sponsor of its revamped team series
Equestrian

The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years
Equestrian

Organisers of the Badminton Horse Trials have signed up confectionery company Mars Incorporated and its equestrian sponsorship brand, Mars Equestrian, as its new presenting sponsor
Equestrian

The International Equestrian Federation (FEI) has signed a five-year licensing agreement with interactive entertainment company GoGallop to collaborate on a series of egames
Equestrian

The International Equestrian Federation (FEI) has budgeted for a total of CHF26.4m (€24.3m/$28.9m) in commercial revenues in 2021, a 13.6-per-cent drop on the figure generated in 2019.
Equestrian
Automobile Manufacturing

Land Rover's title sponsorship of the 2019 Kentucky Three-Day Event was activated with a programme that spanned content creation, media support, competitions and a range of on-site experiences and hospitality spaces for all ages – and their pets.
Equestrian

Organisers of Badminton Horse Trials have signed what they claim are two significant sponsorship deals with Mars Equestrian and Science Supplements after admitting they are unlikely to secure a new title…
Equestrian

The International Equestrian Federation (FEI) has agreed a sponsorship deal with Belgian-based equine nutrition brand Cavalor
Equestrian
Sporting Apparel

The International Equestrian Federation (FEI) has agreed a four-year deal with apparel provider Horse Pilot
Equestrian
Travel & Tourism

The International Equestrian Federation (FEI) has signed new partnerships with travel and events management business ATPI Sports Events and French camera equipment company Move’N See.
Equestrian

One of China’s largest private-sector conglomerates is building a stake in the world of equestrian sport and backing up its activity with sponsorship and event-ownership initiatives.
Equestrian
Airlines

Turkish Airlines has renewed its sponsorship of CHIO Aachen, an annual equestrian event held in the German city. The new three-year deal will run until 2020
Equestrian
[Agency]

The Event Rider Masters equestrian series has appointed London-based sports and events agency The Sports Consultancy to support the sale of its sponsorship rights.

Equestrian
Construction & Dev.

MD Barnmaster, a designer of barns, stables and equestrian facilities, has been named as the official barn sponsor of the 2018 World Equestrian Games.

Equestrian
Watches

Swiss watchmaker Longines has extended a global deal to remain the title partner of the Global Champions Tour equestrian series.

Equestrian
Sporting Goods

Sports arena developer Otto Sport International has entered into a partnership with the International Equestrian Federation (FEI).

Equestrian
Automobile Manufacturing

The North American division of British multi-purpose vehicle manufacturer Land Rover has extended its partnership with the United States Equestrian Federation and agreed a title sponsorship deal for the Kentucky Three-Day Event.