France
Nantes strikes sponsorship deal with LNA Santé
French Ligue 1 football club Nantes has signed a sponsorship deal with healthcare provider LNA Santé.
Paris Saint-Germain Handball renews with jersey sponsor
IT service management company Gfi Informatique has extended its partnership with Paris Saint-Germain Handball, which competes in France’s top-tier Ligue Nationale de Handball Division 1 domestic club competition.
French Handball Federation extends with Adidas
The French Handball Federation (FFHB) has extended a kit supplier partnership with German sportswear giant Adidas.
Bordeaux renews Winamax partnership
French Ligue 1 football club Girondins de Bordeaux has renewed its partnership with online poker operator Winamax.
FFR confirms Le Coq Sportif as new partner
The French Rugby Federation (FFR) has confirmed French sportswear company Le Coq Sportif as the national team’s new kit supplier.
Le Coq Sportif to replace Adidas as FFR kit partner – report
French sportswear company Le Coq Sportif has reportedly agreed a deal to become the new kit supplier of the French national rugby union team.
Marseille extends with shirt sponsor
French Ligue 1 football club Olympique de Marseille has extended its partnership with electrical goods manufacturer and retail store chain Boulanger.
Angers SCO signs new shirt sponsor
French Ligue 1 football club Angers SCO has named poultry products manufacturer Le Gaulois as its new main partner.
Ligue 1’s Title Sponsor search ends with Conforama
Home furnishings retail chain Conforama became the title sponsor of France’s top football league, Ligue 1, in a three-season deal, from 2017-18 to 2019-20, thought to be worth about €27m ($29.5m)
Qatar Airways makes first Formula E deal
Flag carrier Qatar Airways this month became the latest major company to sign a deal with Formula E – having decided that the series has reached critical mass and good level of credibility – as the brand bolsters its portfolio ahead of the end of its Barcelona shirt deal.
Nantes renews with main shirt sponsor
French recruitment and training company Synergie has extended its shirt sponsorship deal with Nantes, which competes in the country’s Ligue 1 top-tier club football competition.
Qipco enters French racing with Prix du Jockey Club partnership
Qatar Investment & Projects Development Holding Company (Qipco) has entered into a partnership with France Galop, the country’s governing body of flat and steeplechase horse racing, through which it will sponsor the Prix du Jockey Club event.
Renault teams up with French fashion brand
Formula One motor-racing team Renault has entered into a partnership with French fashion brand Daniel Hechter.
Qatar Airways backs Formula E events in Paris, New York
Qatar Airways has reached an agreement with the Formula E electric car-racing series to sponsor events in Paris and New York City.
Sponsorship of rugby union
For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.
Renault partners with charter jet firm
Formula One motor-racing team Renault has entered into a partnership with private aircraft and jet charter company Goodwill.
Krys extends Tour de France jersey sponsorship
Opticians chain Krys has extended its partnership with the Tour de France cycling event.
Conforama signs up as Ligue 1 title sponsor
Home furnishings retail chain Conforama has sealed a deal to become the new title sponsor of Ligue 1, the top division of football in France.