France
Hyundai adds Marseille to Ligue 1 portfolio
French Ligue 1 football club Olympique de Marseille has entered into a partnership with Korean automotive company Hyundai.
Mouton Cadet returns as Ryder Cup sponsor
French wine brand Mouton Cadet has agreed a deal to sponsor the 2018 edition of the Ryder Cup golf tournament, which will take place at Le Golf National near Paris.
Orange boosts Marseille connection with shirt deal
Telecommunications company Orange has enhanced its partnership with Olympique de Marseille by becoming the main sponsor of the French Ligue 1 football club.
Orange strengthens ties with French Football Federation
The French Football Federation has extended its partnership with telecommunications company Orange.
Groupe Renault firm links up with F1 team
Formula One motor-racing team Renault has signed a sponsorship deal with RCI Bank and Services, a subsidiary of the wider Groupe Renault automotive manufacturing company.
LG Signature chooses Evian Championship for sports debut
Olympique Lyonnais women’s team signs shirt sponsor
Information technology and software firm Sword has agreed a shirt sponsorship deal with Olympique Lyonnais Féminin, the women’s team of French Ligue 1 football club Olympique Lyonnais.
NBA teams up with French drinks brand
North American basketball league the NBA has agreed a sponsorship deal with French isotonic sports drinks brand Heroic Sport.
Olympique Lyonnais women’s team extends with main sponsor
French insurance company April Group has renewed its shirt sponsorship deal with Olympique Lyonnais Féminin, the women’s team of French Ligue 1 football club Olympique Lyonnais.
LFP signs up fantasy football partner
The French Football League (LFP) has entered into a partnership with fantasy football platform Mon Petit Gazon (MPG).
Emirates extends with European Tour, backs Ryder Cup
Dubai-based airline Emirates has renewed its sponsorship agreement with golf’s European Tour, through which it will also serve as an official partner of the 2018 edition of the Ryder Cup team event.
NFL secures Europe-facing deal with Just for Men
Male hair care and grooming products company Just for Men has entered into a sponsorship deal with the NFL American football league.
OGC Nice signs double deal
French Ligue 1 football club OGC Nice has agreed sponsorship deals with hotel chain 7 Days Inn and financial services company Westfield.
LFP signs up new supplier for Coupe de la Ligue
DIY retail store chain Bricomarché has agreed a deal with the French Football League (LFP) to become a supplier of the Coupe de la Ligue club competition.
Tag Heuer adds LFP to football portfolio
Swiss watch manufacturer Tag Heuer has bolstered its football sponsorship portfolio by entering into a partnership with the French Football League (LFP).
Renfe to support Vuelta
Spanish state-owned train and freight operator Renfe has struck a deal to sponsor the 2017 edition of La Vuelta a España.
Mavic extends Tour de France support
Bike equipment manufacturer Mavic has renewed its sponsorship of the Tour de France cycling event.
Ubaldi returns as OGC Nice sponsor
Home appliances manufacturer Ubaldi has been named as a shirt sponsor of French Ligue 1 football club OGC Nice.