Americas
Powerboat P1 reconnects with Lycamobile
International mobile telephone services operator Lycamobile has renewed its sponsorship of the Powerboat P1 marine motorsport series.
Flamengo seals double kit deal
Campeonato Brasileiro Série A football club Flamengo has signed off on sponsorship deals with financial services organisation Caixa and automotive manufacturer Jeep.
UFC outlines terms of groundbreaking Reebok deal
The Ultimate Fighting Championship has confirmed that fighters will be paid in line with their experience in the mixed martial arts series under its major new sportswear partnership with Reebok.
Chicago Marathon signs up electronics sponsor
Electronic solutions manufacturer Molex has agreed a deal to become an official sponsor of the Chicago Marathon.
Going good for Xpressbet at Preakness Stakes
Online betting company Xpressbet has reached an agreement to serve as the title sponsor of the Preakness Stakes horse race.
Coppertone partners with cream of US football
Soccer United Marketing, the dedicated marketing arm of the US Soccer national governing body, has reached a multi-year agreement with German health products company Bayer HealthCare to make its Coppertone brand the official suncare partner of US Soccer and the National Women’s Soccer League.
America’s Cup Event Authority banks local partner in Bermuda
The Bank of N.T. Butterfield & Son has been named as the official Bermuda bank of the 2017 America’s Cup sailing event.
Special Olympics agrees healthy deal with Herbalife
Global nutrition company Herbalife has become a Games supplier of LA2015, the organising committee for the 2015 Special Olympics World Games.
MLB strikes Esurance agreement
Automotive and motorcycle insurance company Esurance has agreed a multi-year deal to become the exclusive auto insurance partner of Major League Baseball.
Equifax and Domino’s broaden commitment to NFL duo
Global information solutions company Equifax has become one of the founding partners of the Atlanta Falcons’ new stadium, while fellow NFL American football franchise the Tampa Bay Buccaneers has extended its deal with restaurant and pizza delivery company Domino's .
Acer to offer players new ways to connect through LPGA deal
The Ladies Professional Golf Association has agreed a new commercial partnership with Taiwanese hardware and electronics company Acer.
GE extends Paralympic Games association with Rio 2016 deal
US conglomerate General Electric has extended its backing of the Paralympic Games by agreeing to sponsor next year’s edition of the multi-sport event in Rio de Janeiro.
NBA takes Stance with sock deal
The NBA basketball league in North America has extended and expanded a multi-year deal with sock brand Stance.
Mayweather-Pacquiao to smash sponsorship records
This weekend’s pound-for-pound super fight between Floyd Mayweather Jr. and Manny Pacquiao in Las Vegas is poised to bring in more than three times the sponsorship revenue generated by any other boxing event in history, according to ESPN.com.
Caribbean Premier League checks in with Marriott Hotels
US hotel group Marriott has reached an agreement to become the official hotel partner of the Caribbean Premier League Twenty20 cricket tournament.
Nike usurps Puma with Chilean national team contract
US sportswear giant Nike has agreed a long-term partnership with the Chilean Football Association (ANFP).
Coors Light in Mexico lifted by Fiba Americas deal
Mexican brewery Cuauhtémoc-Moctezuma/Heineken Mexico, a subsidiary of Dutch brewing giant Heineken, last month bought the presenting sponsorship rights to Fiba’s Americas Championship, the biennial basketball tournament for national teams from the Americas.
Hisense signs up as Red Bull retains commercial value
The Infiniti Red Bull Racing Formula One team this month signed a deal with Chinese electronics manufacturer Hisense as the team’s commercial programme continues to thrive in the face of on-track troubles.