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Maxinutrition: Integrated marketing strategy to drive rebranding
Sports nutrition brand Maxinutrition want to use the credibility of influential teams and ambassadors to promote their products and the benefits of using protein for physical activity
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
MansionBet gets in on YouTuber boxing act
It’s not exactly McGregor-Mayweather 2, but there is no bigger match-up in the YouTuber universe than this Saturday’s fight between UK vlogger KSI and his US counterpart Logan Paul at the Manchester Aren…
World Series of Boxing extends with equipment supplier
The World Series of Boxing has extended its partnership with sports equipment manufacturer Sting.
Hublot backs Mayweather for McGregor clash
Swiss watchmaker Hublot has agreed a deal to sponsor Floyd Mayweather Jr. for the US boxer’s upcoming fight against mixed martial arts star Conor McGregor.
Corona supports McGregor v Mayweather
Mexican lager brand Corona Extra has become the official beer sponsor of the clash between boxer Floyd Mayweather and mixed martial arts fighter Conor McGregor.