Coors Light in Mexico lifted by Fiba Americas deal

Mexican brewery Cuauhtémoc-Moctezuma/Heineken Mexico, a subsidiary of Dutch brewing giant Heineken, last month bought the presenting sponsorship rights to Fiba’s Americas Championship, the biennial basketball tournament for national teams from the Americas.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here