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MLB strikes Esurance agreement

Automotive and motorcycle insurance company Esurance has agreed a multi-year deal to become the exclusive auto insurance partner of Major League Baseball.

Under the deal, Esurance will be the title sponsor of the online MLB All-Star Game Ballot, which launched yesterday (Wednesday) via MLB.com and 30 club websites.

Esurance will also collaborate with MLB, MLB.com and MLB Network on a new awards platform and the company has enlisted San Francisco Giants star Buster Posey as a brand ambassador.

Further activations of the partnership across broadcast, digital and social media will be announced by MLB and Esurance in due course.