Nike usurps Puma with Chilean national team contract

US sportswear giant Nike has agreed a long-term partnership with the Chilean Football Association (ANFP).

Effective from August 1 this year, Nike will supply kits and apparel to Chile’s national team for eight years through until 2023, covering the 2018 and 2022 Fifa World Cups. Kits for the federation’s referees and match balls are also included in the deal.

Nike replaces rival brand Puma as Chile’s sportswear supplier, although the German multi-national will still outfit the team when it contests the Copa America tournament in June as host nation.

During the tender process, Nike is reported to have seen off rival bids from Puma, Adidas and Penalty.

The value of the agreement was not officially disclosed, although news website Cooperativa.cl said that Nike offered the ANFP $7m (€6.5m) annually – a sizeable upgrade on the $2.3m per-year currently supplied by Puma.