Panasonic has signed a four-year extension to its global partnership with Brazil and Barcelona football star Neymar, with the agreement set to place a heavy emphasis on the company’s sponsorship of the 2016 Olympic Games in Rio de Janeiro.
Sportswear giant Puma has teamed up with the ESPN Wide World of Sport Complex to become the official equipment sponsor of youth football initiative Disney Soccer.
Contracting and construction company Super Industrial Services has reached a sponsorship agreement with the Trinidad and Tobago Red Steel cricket team for the forthcoming Caribbean Premier League Twenty20 tournament.
Tiger Woods has signed a new deal with longstanding equipment and apparel sponsor Nike.
US distillery Shellback Rum has reached a sponsorship agreement with reigning America’s Cup champion Oracle Team USA ahead of the 34th edition of the historic sailing race.
NFL American football franchise the Buffalo Bills has made waste management company Republic Services its official waste services provider.
NBA basketball team the Portland Trail Blazers has renewed commercial agreements with three of its long-term partners.
American football franchise the Philadelphia Eagles has agreed a five-year partnership with insurance company Johnson, Kendell and Johnson which will run through the 2018 NFL season.
The US Ski and Snowboard Association has announced a multi-year partnership with online fundraising platform RallyMe.com.
Ski kit manufacturer Swix Sport USA has agreed a two-year deal with the American Birkebeiner Ski Foundation to become the title sponsor of the cross-country American Birkebeiner (Birkie) ski events from the winter of 2014.
PepsiCo-owned brand Lipton Iced Tea has signed a deal to become the official iced tea of Major League Baseball.
Coffee chain Tim Hortons has secured the naming rights to the new stadium of Canadian Football League American football team Hamilton Tiger-Cats in a wide-ranging 10-year deal.
Long-time Nascar sponsor Budweiser has switched allegiances within the sport by announcing it will join Kevin Harvick as he moves to the Stewart-Haas Racing team in 2014 to drive the No. 4 Chevrolet SS car in the North American stock-car racing organisation’s Sprint Cup Series.