Americas
Bellator MMA lands Miller Lite as first title sponsor
Beer brand Miller Lite has been named as the title sponsor of mixed martial arts series Bellator MMA.
Getting the sponsorship story told
G.H. Mumm toasts Kentucky Derby partnership
French Champagne producer G.H. Mumm has agreed a three-year partnership with the Kentucky Derby horse racing event and its host venue Churchill Downs Racetrack.
Tecate to support Chivas’ push into US market
Mexican Liga MX football team Club Deportivo Guadalajara has reached a sponsorship agreement with beer brand Tecate.
Chicago Cubs launch American Airlines partnership
American Airlines has agreed a long-term deal with Chicago Cubs to become a legacy partner of the redevelopment project for the Major League Baseball team’s Wrigley Field home.
Golden State Warriors next up for DraftKings in NBA
Daily fantasy sports gaming company DraftKings has made Golden State Warriors its latest partner from the North American NBA basketball competition.
Indian Wells secures trio of new sponsors
The men’s ATP World Tour and the Women’s Tennis Association Tour have secured three new sponsors for their combined Indian Wells tournament in California, US.
Clippers join DraftKings’ NBA expansion
Los Angeles Clippers has agreed a commercial deal with DraftKings, making it the latest NBA basketball franchise to partner with the daily fantasy sports gaming company.
Volunteers of America strengthens ties with LPGA event
The Ladies Professional Golf Association has announced that non-profit organisation Volunteers of America will step up to serve as the title sponsor for the tour’s stop in North Texas.
Bridgestone drives on with America’s Cup Golf
Japanese tyre manufacturer Bridgestone has extended its title sponsorship of the America’s Cup Golf to take in the second edition of the national team tournament.
DraftKings crowns NBA presence with Sacramento
Sacramento Kings has become the latest NBA basketball team to partner with US fantasy sports gaming company DraftKings.
DraftKings: Expanding portfolio to support brand growth
Brand awareness and access to teams are key drivers in sponsorship for the US fantasy sports gaming brand DraftKings.
TIM enhances Campeonato Brasileiro standing with double deal
Brazilian telecommunications company TIM has further strengthened its considerable presence in the Campeonato Brasileiro Série A football league by signing one-year sponsorship agreements with Coritiba and Atletico Paranaense.
Patriots secure naming rights partner for new facility
US insurance company Cross Insurance has acquired the naming rights to a new hospitality facility at Gillette Stadium, the home of NFL American football franchise and Super Bowl XLIX champion the New England Patriots.
Sportlobster: Integrating rights-holders with its platform
Rights-holders looking to partner with sports social media platform Sportlobster must first understand the brand’s offering and integrate with it, the brand told Sports Sponsorship Insider.
Martin’s bags UCI Road World Championships spot
Grocery store chain Martin’s has reached an agreement to serve as the official supermarket of the 2015 International Cycling Union (UCI) Road World Championships.
NBA’s Heat maintains green drive with NRG Energy
NBA basketball team Miami Heat has announced a multi-year partnership with energy company NRG.
Colombian Football Federation extends with Allianz, brings in Coca-Cola
The Colombian Football Federation (FCF) has sealed a renewed agreement with official insurer Allianz and has brought in soft drinks giant Coca-Cola as an official sponsor.