News
Sport Recife nets Adidas deal for Serie A return
Brazilian top division football team Sport Club do Recife has agreed a four-year kit partnership with German sportswear giant Adidas.
WNBA’s San Antonio franchise seals first jersey partnership
Grocery retailer H-E-B has agreed a deal to become the first marquee sponsor of Women’s National Basketball Association (WNBA) franchise the San Antonio Silver Stars.
DuPont Pioneer seals Canadian curling partnership
Plant genetics developer and supplier DuPont Pioneer has signed a three-year sponsorship agreement with the Canadian Curling Association.
Hyundai drives increasing PGA Tour presence
Korean automotive company Hyundai has expanded its presence in golf’s PGA Tour by agreeing sponsorship deals for two tournaments being staged this month.
Rawlings pitches in with Australian baseball deal
The Australian Baseball League and national governing body Baseball Australia have announced a three-year partnership with sports equipment manufacturer Rawlings Sporting Goods that will run through 2017.
GAA’s Sligo gears up for new season with multiple deals
Sportswear manufacturer Kukri has signed a three-year kit manufacturing deal with the Gaelic Athletic Association’s Sligo County Board.
BTCC signs partnership with Haymarket
Media company Haymarket Consumer Media has agreed a three-year partnership with the British Touring Car Championship (BTCC) motor-racing series.
Fina extends Midea partnership
Fina, the global governing body of aquatic sports, has extended a commercial partnership with Chinese domestic appliances manufacturer Midea until 2017.
New York Life nets Big East partnership
Life insurance company New York Life has reached an agreement to become the presenting sponsor of the Big East Conference’s college sports championships through the 2014-15 academic year.
Swiss-Ski banks on Raiffeisen
German tennis body signs Erima deal
Sportswear company Erima has agreed a deal to become an official partner of the DTB, the governing body of tennis in Germany.
Fifa secures Visa extension
Financial services company Visa has extended its top-tier partnership with Fifa, world football’s governing body, until 2022.
QIPCO seals landmark Royal Ascot sponsorship
Qatari private investment company QIPCO Holdings has increased its presence in British horse racing through a wide-ranging five-year deal to become the first ever official partner of Royal Ascot.
Specsavers takes on Australian Open sponsorship
The Australian arm of opticians chain Specsavers has reached a deal to serve as the official eyecare partner of the 2014 Australian Open tennis championships.
Fota Island Resort to sponsor Irish Open as event returns to Cork
European Tour golf tournament the Irish Open will return to the county of Cork for the first time in 12 years in 2014 after confirmation that Fota Island Resort will become an official sponsor, as well as host venue, of the event.
Countdown to the ESA Excellence Awards – the Business to Consumer contenders
BMW UK, Budweiser, Liberty Insurance and O2 are the shortlisted brands in the Business to Consumer category for the 2013 ESA Excellence Awards to be decided this month.
Giant deal confirmed for leading cycling outfit
Taiwanese bicycle manufacturer Giant has agreed a multi-year deal with the UCI WorldTour cycling team formerly known as Argos-Shimano under which it will assume title sponsorship of the squad for the 2014 season.
Equitrade on board as World Series of Polo sponsor
Barter transactions specialist Equitrade International has agreed a deal to become a global partner to the World Series of Polo from 2015 to 2019.