Specsavers takes on Australian Open sponsorship

The Australian arm of opticians chain Specsavers has reached a deal to serve as the official eyecare partner of the 2014 Australian Open tennis championships.

Tennis’s first grand slam tournament of the year started yesterday and Specsavers will be on site to provide assistance to players, tournament staff and officials in relation to eye health – including tests with digital retinal photography, which produces high-resolution photographs of the retina, optic nerve and blood vessels.

Specsavers has enlisted former men’s world no.1 and current tennis commentator Jim Courier as an ambassador for the sponsorship. All 256 players in the main draw at the Australian Open will receive a pair of polarised sunglasses designed exclusively for Specsavers by Australian designer Alex Perry.

Novak Djokovic and Victoria Azarenka are defending their respective men’s and women’s singles titles at Melbourne Park this year and both players came through the first round unscathed.