News
Emirates and New York Cosmos take off for two more years
Dubai-based airline Emirates has agreed a two-year extension to its sponsorship deal with US football club New York Cosmos.
Verizon takes on IndyCar naming rights
IndyCar has announced that telecommunications firm Verizon has stepped up from its current status as an official partner to assume title sponsorship of the US motor racing series under a new multi-year deal.
Bose set to take NFL headset rights – report
US audio equipment manufacturer Bose has agreed a deal to expand its partnership with the NFL by assuming branding rights to the headsets worn by coaches in the American football league, according to the Bloomberg news agency.
MLB’s Rockies sign coffee partner
Gourmet coffee company Marley Coffee has agreed to become an official partner of Major League Baseball’s Colorado Rockies in the US.
Marussia renews with Armin Strom
Formula One motor racing team Marussia has signed a one-year extension to its sponsorship agreement with Swiss watch manufacturer Armin Strom.
Barcelona makes time for Maurice Lacroix deal
Swiss watchmaker Maurice Lacroix has agreed to become an official club sponsor of Spanish Liga football club Barcelona in a three-year deal.
Education First to ensure no language barrier at Rio 2016
The organising committee for the 2016 Olympic and Paralympic Games in Rio de Janeiro has reached a deal to make international education company Education First its official supplier of language and training services.
Sauber brings in two partners ahead of new F1 season
Formula One motor racing team Sauber has agreed deals to make fashion label McGregor and real estate company Pacific Ventures Dubai premium partners on the eve of the 2014 season.
Nissan ready to take Ford’s Champions League space – report
Japanese automotive manufacturer Nissan is set to replace Ford as a sponsor of the Uefa Champions League club football competition, according to the Marketing Week website.
Nike renews long-term Carlton ties
US sportswear firm Nike has agreed a six-year extension to its partnership with AFL Australian rules football team Carlton.
China Southern Airlines wings into AFL with Melbourne FC
AFL Australian rules football team Melbourne FC has reached a deal to make China Southern Airlines a platinum plus partner for 2014.
World Rallycross Championship signs up tyre partner
Tyre manufacturer Cooper Tire Europe has agreed to become an official partner of the inaugural FIA World Rallycross Championship motor-racing series.
Atlantic Hockey Association signs Xerox deal
Document solutions company Xerox has agreed a multi-year partnership with ice hockey’s Atlantic Hockey Association in the US.
Geico on board for World Superbikes’ US round
US auto insurance company Geico has signed up as the presenting sponsor of the Superbike World Championship (WSBK) race at the Laguna Seca circuit in California.
Seiko renews long-time deal with IAAF
Japanese watch manufacturer and timing specialist Seiko has extended its long-running top-tier partnership with athletics’ world governing body the IAAF for a further six years.
Schalke has appetite for Böklunder renewal
German sausage manufacturer Böklunder has agreed a three-year extension to its premium partnership deal with Bundesliga football team Schalke 04.
PruHealth to sponsor Saracens showpiece games
English Premiership rugby union team Saracens has announced that private medical insurance company PruHealth and its PruProtect with Vitality healthy living programme will sponsor the club's two ‘Derby Day’ showpiece games against Gloucester.
GDF Suez empowered by Giro sponsorship
Energy company GDF Suez has reached an agreement to become a top tier sponsor of this year’s Giro d’Italia cycling race.