News

The English Football Association has sealed a two-year extension to its partnership with Big Cola, the flagship brand of the multinational beverage company AJE.

Nascar has signed up information technology company HP as a commercial partner of the North American stock-car racing series.

Yahoo! has signed up as the latest sponsor of the San Francisco 49ers’ new Levi’s Stadium after agreeing a 10-year deal with the NFL franchise.

Turkish Super Lig football club Besiktas and Vodafone have signed a memorandum of understanding for the telecommunications firm to acquire the team’s shirt sponsorship and naming rights to its new stadium.

Sports Sponsorship Insider, SportBusiness Group’s specialist sponsorship service, has announced the release of a new casebook, Sponsorship Works 2013, containing details of the leading sport sponsorship campaigns of the last 12 months.

German 1.Bundesliga football club Bayer 04 Leverkusen has announced a new partnership with SalzburgerLand Tourismus, the tourism agency in Salzburg, Austria.

The English Football League has terminated its sponsorship deal with betting service company Bet Butler half way through a two-year agreement worth about £2.6m (€3.1m/$4.1m) per season, according to the Daily Mail newspaper.

German 1.Bundesliga football club Borussia Dortmund has furthered its historic ties with the Brinkhoff’s brewery by signing a five-year extension to its partnership with the firm.

Lech Poznan has agreed a five-year deal, from 2013-14 to 2017-18, for telecommunications firm INEA to assume the naming rights to the Polish Ekstraklasa football club's stadium.

Concacaf, football’s governing body in the Caribbean, North and Central America, has announced that insurance company State Farm has signed up as a sponsor of the 2013 Gold Cup national team tournament.

US motor-racing team Penske Racing has extended and enhanced its commercial partnership with manufacturing firm Carlisle Companies Incorporated.

Welsh rugby union club Ospreys have agreed a three-year extension, from 2013-14 to 2015-16, to a sponsorship deal with the Worthington’s brewery.

Energy company SSE has appointed Synergy Sponsorship to act as its lead agency for the management of its sponsorship activity surrounding the Glasgow 2014 Commonwealth Games.

The role of NFL official headset partner could be permanently sidelined following the league’s $400m, five-year Game Console, Tablet and PC Operating System deal with Microsoft, from 2013.

Electronic products manufacturer Panasonic has agreed a deal to become an official supplier to the 34th America’s Cup sailing event this summer.

Jerry Richardson, owner of National Football League (NFL) franchise the Carolina Panthers, has secured the naming rights to the University of North Carolina’s (UNC) new American football stadium in a deal worth $10m (€7.67m).