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FA gulps down Big Cola extension

The English Football Association has sealed a two-year extension to its partnership with Big Cola, the flagship brand of the multinational beverage company AJE.

The contract will include the FA’s 150th anniversary year and the remainder of the national team’s 2014 Fifa World Cup qualifying campaign.

In addition to being an official partner to the England team in Thailand, Vietnam, Indonesia, India, Laos and Cambodia, Big Cola has now extended the rights to include Malaysia and Myanmar.

The FA’s global head of business development, Sean McAuliffe, said: “Asia is a market of increasing importance for us and working on partnerships with brands like Big Cola increases our presence in the region and is a great avenue for our Asian fans to support the team.”

Whilst the Big Cola England national team promotion will start towards the end of 2013, Big Cola is currently focusing on social media promotions and working closely with the FA to increase fan engagement across digital and mobile channels in each market.