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Poznan stadium connects with naming rights partner

Leading Polish Ekstraklasa football club Lech Poznan has agreed a five-year deal, from 2013-14 to 2017-18, for telecommunications firm INEA to assume the naming rights to its stadium.

The deal was struck with the club, which finished runner-up in the Ekstraklasa last season, and Marcelin Management, which operates the stadium.

The 43,000-seat venue was opened in September 2010; making it the first Polish stadium to be ready for the country’s co-hosting of Uefa Euro 2012. The facility will now be known as the INEA Stadium.

President of INEA, Janusz Kosinski, said: “We are convinced that the title sponsorship of the stadium will enhance our image and build brand recognition for INEA.”