Sports Sponsorship Insider, SportBusiness Group’s specialist sponsorship service, has announced the release of a new casebook, Sponsorship Works 2013, containing details of the leading sport sponsorship campaigns of the last 12 months.
Now in its ninth edition, the report contains brand marketing strategies and execution details of some of sport's leading sponsorship deals.
Ben Speight, head of SportBusiness Intelligence at SportBusiness Group, said: “Sponsorship Works is the leading casebook for rights holders, brands and agencies involved in sport. Containing exclusive first-hand data directly from campaign and project managers, there is no other casebook on the market that provides the details behind the activation strategies that we have compiled for Sponsorship Works. For anyone serious about how to spend their sponsorship and marketing budget for best results, this casebook is a must.”
Detailing the objectives, strategy, results and success data from over 20 high profile campaigns across more than 10 sports globally, the report offers in-depth detail and practical measures for activation. The report is targeted at rights holders, agencies and brands aiming to understand how to implement their marketing and sponsorship budgets for the best return.
Sponsorship Works 2013 is available to pre-order now and will be published later this month.
You can also order your copy of Sponsorship Works by contacting the Sports Sponsorship Insider sales team on +44 (0) 207 954 3484 or email scott.longhurst@sportbusiness.com.