HUNTINGTON NATIONAL BANK has agreed a five-year sponsorship deal with the National Football League (NFL)’s Detroit Lions. The agreement will see Huntington Bank pay the Lions $2.4

AS THE PARALYMPICS in London are getting under way, IFM Sports takes a closer look at the overall media impact of the event in Germany, where the Paralympics are of significant interest with high cumulated...

SOUTH AFRICA'S top retail banking brand Absa has extended its sponsorship agreement with the South African Football Association (SAFA) in support of the national team until December 2013.

DEUTSCHE BANK has extended its title sponsorship of the FedEx Cup playoff series event on the PGA Tour for a further four years beginning in 2013

FORD HAS EXTENDED and expanded its marketing partnership with the National Hockey League (NHL)’s Florida Panthers.

THERE'S NO DOUBT that the Paralympic Games have now succeeded in capturing the attention of sponsors worldwide thanks to the sincerity of its values and ability to surprise

GERMAN FOOTBALL giant Bayern Munich has extended its shirt sponsorship agreement with Deutsche Telekom for a further four years to run until the end of the 2016/17 season

THE BRAZILIAN NATIONAL football team has signed a seven-and-a-half-year sponsorship agreement with global payment services provider MasterCard

ANHEUSER-BUSCH and Major League Baseball Properties have signed a six-year renewal of the sponsorship agreement that designates Budweiser as the Official Beer Sponsor of Major League Baseball (MLB)

AFTER A SUCCESSFUL London 2012 Olympic Games we can look back at some of the groundbreaking marketing activity that is likely to be replicated at future Games, and also what might drop down the sports...