SSE appoints Synergy for Glasgow 2014 activation

Energy company SSE has appointed Synergy Sponsorship to act as its lead agency for the management of its sponsorship activity surrounding the Glasgow 2014 Commonwealth Games.

SSE was unveiled as the official energy partner of Glasgow 2014 nearly a year ago.

Wendy Barbour, SSE’s director of Commonwealth Games and sponsorship, said: “Having customers and employees in Scotland, England, Wales and Northern Ireland, we are really looking forward to helping make these Games come alive for them and their communities.”