Welsh rugby union club Ospreys have agreed a three-year extension, from 2013-14 to 2015-16, to a sponsorship deal with the Worthington’s brewery.
Worthington’s, which is owned by Molson Coors, has been a commercial partner of Ospreys since 2003 and has received exposure on the team’s shirt since the 2006-07 season.
Under the new deal, the brewery’s logo will remain on the shoulders of the team’s shirt.
“The Worthington’s logo is instantly identifiable and occupies a slot on our jersey that is immensely valuable; an independent report from London-based media specialist Repucom highlighted that the TV media value of that position alone is worth in excess of £257,000 (€302,000/$393,000) per year to Worthington’s,” Ospreys commercial manager Yarnie Guthrie said.