News
Sochi 2014 bolsters partner portfolio
The Sochi 2014 organising committee for the Winter Olympic Games has unveiled five new partnerships with Samsung, Volkswagen, Yamaha, Paul Hartmann and Power Technologies.
Qantas to end Socceroos naming rights deal
The Football Federation Australia (FFA) national governing body is on the look-out for a new naming rights partner for the Australia national team after the Qantas airline opted to bring an end to its long-term deal.
Hamburg set to lose stadium partner Imtech
Imtech has announced its intention to withdraw from its sponsorship commitments to three German 1.Bundesliga football clubs in a move that will bring an end to its stadium naming rights deal with Hamburg SV.
Audi gets behind New Zealand’s Winter Games
The New Zealand arm of German car manufacturer Audi will serve as the title sponsor of the 2013 Winter Games NZ event.
Hilton stays with USA Gymnastics
The USA Gymnastics national governing body has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.
SCF teams up with AFL’s Richmond
Cargo container leasing company SCF Group has signed up as a development partner of AFL Australian rules team Richmond.
Uefa launches sponsorship rights sales process for club competitions
Uefa, football’s European governing body, has opened the sales process for the next cycle of sponsorship rights to the Champions League, Europa League and Super Cup club competitions.
Cisco seals Glasgow 2014 deal
Information technology company Cisco has been named as the ninth official supporter of the Glasgow 2014 Commonwealth Games.
RFU keeping up appearances with Dove Men+Care
The Rugby Football Union has announced a new three-year partnership with Unilever’s leading male skincare brand Dove Men+Care, which becomes England Rugby’s official male grooming supplier.
BLK scores Connacht kit deal
Sportswear and apparel brand BLK Sport has agreed a four-year deal, from 2013-14 to 2016-17, to supply the playing kit to Irish rugby union team Connacht.
USA Volleyball sets up Hilton extension
The USA Volleyball organisation has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.
Zambian companies line up to support Cosafa Cup
Mopani Copper Mines and telecommunications company MTN Zambia have signed up as sponsors of the Council of Southern Africa Football Associations (Cosafa) Cup national team tournament in Zambia.
Hertz back on the grid for British MotoGP race
Car rental brand Hertz has renewed its title sponsorship of the MotoGP British grand prix motorcycling race at Silverstone.
Senators secure new arena naming rights partner
Canadian Tire Corporation and Senators Sports & Entertainment, owners of the NHL's Ottawa Senators, have announced a strategic partnership that will result in the renaming of the team’s home arena to Canadian Tire Centre.
Chevrolet gears up for Home Run Derby
Car maker Chevrolet has signed up as the title sponsor of Major League Baseball’s Home Run Derby event on July 15 in New York.
Kia drives on with Canada’s UCI WorldTour events
The Canadian arm of Korean automotive company Kia will continue its partnership with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal events on the UCI WorldTour circuit.
Bobcats switch technology providers
The Charlotte Bobcats have agreed a three-year deal, from 2013-14 to 2015-16, for Technocom Business Systems to become the National Basketball Association (NBA) franchise’s new technology provider, according to the Charlotte Business Journal.
FA gulps down Big Cola extension
The English Football Association has sealed a two-year extension to its partnership with Big Cola, the flagship brand of the multinational beverage company AJE.