Yahoo! has signed up as the latest sponsor of the San Francisco 49ers’ new Levi’s Stadium after agreeing a 10-year deal with the National Football League (NFL) franchise.
Under the deal, the internet company will be the exclusive online sports content, social networking, and photo and video sharing partner for Levi’s Stadium and the 49ers.
As part of the 10-year agreement, set to begin in 2014 and run through to the end of the 2023 season, Yahoo! will seek to enhance the in-stadium entertainment experience through its photo and video sharing site, Flickr, and the Yahoo! Sports Fantasy Football gaming service.
Yahoo! will receive entitlement and branding rights to the Fantasy Football lounge, and its two adjacent viewing platforms, located in the stadium’s suite tower, as well as integration into the in-stadium fan experience and broadcast and digital media.
Throughout the stadium at various concourse booths, fans will be able to use Flickr to upload their photos to the 49ers Flickr photo gallery with the chance to be featured on one of the venue’s big screens.
The 49ers last month agreed terms on a 20-year, $220.3m (€165.6m) deal, for Levi Strauss to assume the naming rights to the new stadium. The $1.2 billion, 68,500-seat Levi’s Stadium is set to open in the summer of 2014.