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NHL’s Rangers team up with Japanese educational group
NHL ice hockey team the New York Rangers has announced a multi-year partnership with the North American branch of Japanese educational firm Kumon.
Santos nets language school shirt sponsorship
Campeonato Brasileiro Série A football club Santos has signed a shirt sponsorship deal with language school CNA for the 2014 season.
GL Events Field & Lawn Limited pitches in for Glasgow 2014
GL Events Field & Lawn Limited has been announced as the official overlay and temporary structures provider for the 2014 Commonwealth Games in Glasgow.
Bradford Bulls continue local drive with university tie-up
English Super League rugby league team Bradford Bulls have announced a sponsorship deal with the University of Bradford for the 2014 season.
GAA’s Sligo gears up for new season with multiple deals
Sportswear manufacturer Kukri has signed a three-year kit manufacturing deal with the Gaelic Athletic Association’s Sligo County Board.
Northern Arizona University nets Phoenix Suns partnership
Northern Arizona University has entered into a multi-year agreement to become the official education partner of NBA basketball team the Phoenix Suns.
Sydney’s Big Bash teams boosted by new deals
Australian Twenty20 cricket franchises Sydney Thunder and Sydney Sixers have secured new sponsorship deals for this season’s Big Bash League.
CBF goes back to school with EF Englishtown
The Brazilian Football Confederation (CBF) has signed a new five-year sponsorship deal with online English school EF Englishtown.
SAT and Honda back golf’s King’s Cup
The Sports Authority of Thailand and automotive manufacturer Honda have signed up as presenting sponsors for the Asian Tour’s King’s Cup golf tournament.
Baku 2015 secures exposure through Atletico Madrid partnership
Atletico Madrid will promote Baku’s hosting of the inaugural European Games in 2015 as part of the Spanish Liga football club’s commercial partnership with Azerbaijan’s tourism authority.
NBA’s Magic firms up sponsorship portfolio for new season
NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.
NBA’s Pacers partner with state agency
State business recruitment agency the Indiana Economic Development Corporation has signed a sponsorship deal with its local NBA basketball team the Indiana Pacers.
Adelaide United teams up with Northern Territory government
A-League team Adelaide United has entered into a sponsorship agreement with the Northern Territory government that aims to promote football in central Australia.
Barcelona Council lends name to F1 track
Barcelona City Council has agreed a naming-rights sponsorship agreement with the home of Formula One’s Spanish Grand Prix.
Tahiti’s Beach Soccer World Cup receives sponsorship boost
Three new sponsors have been added to the roster of this year’s Fifa Beach Soccer World Cup in Tahiti.
AFLPA seeks to tackle binge drinking through new partnership
The Australian Football League Players’ Association has joined the campaign against youth binge drinking in Australia by partnering with the Be the Influence – Tackling Binge Drinking initiative.
Derry-Londonderry returns to Clipper Race
Northern Irish city Derry-Londonderry is to return to the Clipper Round the World Yacht Race as a team sponsor for the event’s 2013-14 and 2015-16 editions.
Main sponsors renew with Sydney FC
Australian A-League football team Sydney FC has renewed its shirt sponsorship deals with travel booking website Webjet and tourism authority Destination NSW for the 2013-14 season.