Sports Authority
Features
Latest Features
Omega swings it again
Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.
Survey highlights the value of being there
EXPERIENTIAL vs HOSPITALITY: At event, experiential marketing and hospitality programmes will figure even more strongly in sponsorship activation over the coming period, according to sports industry respondents…
Reasons to be cheerful #2: Sponsorship is about business
AMID THE doom-laden headlines about the end of Europe as we know it business is quietly getting on with, err, business. And a good thing too, as it’s overwhelmingly business that invests in sports marketing.
Uefa weighs up partner programme for new OTT platform
Uefa, European football’s governing body, is yet to finalise sponsorship plans for its newly-launched OTT platform, Uefa.t
LPGA teams up with Dormie Network to grow the game
Women's golf property aligns with national network of private destination golf resorts
AFL’s Giants hail landmark stadium naming rights deal
AFL Aussie rules football club Greater Western Sydney Giants has hailed a groundbreaking partnership that will see the naming rights to its primary home stadium reflect the team’s name.
Bucks to become Presenting Partner of Milwaukee Marathon
The Milwaukee Bucks have become a Presenting Partner of the Milwaukee Marathon, which will start and finish at the plaza in front of Fiserv Forum on Saturday, April 6.