Sports Authority
Features
Omega swings it again
Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.
Survey highlights the value of being there
EXPERIENTIAL vs HOSPITALITY: At event, experiential marketing and hospitality programmes will figure even more strongly in sponsorship activation over the coming period, according to sports industry respondents…
Reasons to be cheerful #2: Sponsorship is about business
AMID THE doom-laden headlines about the end of Europe as we know it business is quietly getting on with, err, business. And a good thing too, as it’s overwhelmingly business that invests in sports marketing.