Public Admin

Golf
Sports Authority

German golf club VcG has agreed to become an official sponsor of the Solheim Cup women’s golf event, which is scheduled to take place in the country for the first time in 2015.

Sailing
Gov. & Institutions

The Jamaican Tourist Board will sponsor an entry in the 2013-14 Clipper Round the World Yacht Race.

Football
Gov. & Institutions

Australian A-League football club Perth Glory has announced local government body Healthway as a major sponsor in a two-season deal.
Gov. & Institutions

Formula One outfit Sauber has announced a partnership with three Russian institutions in a move that should help alleviate the team’s financial concerns.

Football
Gov. & Institutions

Cardiff City has agreed a sponsorship package with the Welsh government worth in excess of £100,000 (€117,000/$152,000) to promote tourism in Wales during its debut season in football’s English Premier League.

Cricket
Aerospace & Defense

The West Indies Cricket Board (WICB) has boosted its commercial roster by agreeing new sponsorship deals with the Confident Group and Celkon Mobile.
Sports Authority

EXPERIENTIAL vs HOSPITALITY: At event, experiential marketing and hospitality programmes will figure even more strongly in sponsorship activation over the coming period, according to sports industry respondents…
Gov. & Institutions

THE WIDE RANGE of ownership and funding models in place throughout European club and provincial rugby, combined with the different characters of individual territory markets, means the value of sponsorship…
Sports Authority

AMID THE doom-laden headlines about the end of Europe as we know it business is quietly getting on with, err, business. And a good thing too, as it’s overwhelmingly business that invests in sports marketing.