Public Admin
Cracking the Game – Unacademy & the BCCI
Edtech startup Unacademy leveraged its IPL 2020 partnership – including title rights to the ‘Unacademy Fan of the Match’ and the ‘Unacademy Cracking Sixes’ – to target potential and current students aged 14 to 32.
Best Seat in the House – Experience Kissimmee & West Ham Utd
As Covid-19 struck the UK, West Ham and its Official Destination Partner created a branded virtual activation that brought contest winners and club legends together to watch home Premier League matches.
Hull College takes naming rights to Hull KR’s home
English Super League rugby league club Hull Kingston Rovers has agreed a three-year stadium naming rights partnership with Hull College which will also incorporate a “bespoke” educational element.
Beijing 2022 opens new sponsorship tier with EF deal
International education company EF Education First has furthered its ties to the Olympic Movement by signing up as the first official exclusive supplier for the 2022 winter Olympic and Paralympic Games…
French Basketball Federation adds Amazon, Suzuki as new partners
The French Basketball Federation (FFBB) has entered into partnerships with e-commerce company Amazon and Japanese automotive manufacturer Suzuki
Qatar extends title deal with Goodwood Festival
Qatar's state-backed horse racing authority, the Qatar Racing and Equestrian Club (QREC), has renewed its title sponsorship of the UK's Goodwood Festival
Uefa weighs up partner programme for new OTT platform
Uefa, European football’s governing body, is yet to finalise sponsorship plans for its newly-launched OTT platform, Uefa.t
LPGA teams up with Dormie Network to grow the game
Women's golf property aligns with national network of private destination golf resorts
Magic Gaming partners with Orlando’s Full Sail University
NBA 2K League team Magic Gaming – the official esports arm of the Orlando Magic – has signed a new partnership with Orlando’s Full Sail University.
U
AFL’s Giants hail landmark stadium naming rights deal
AFL Aussie rules football club Greater Western Sydney Giants has hailed a groundbreaking partnership that will see the naming rights to its primary home stadium reflect the team’s name.
Delhi Capitals enrol with Jetking Infotrain
Indian Premier League cricket franchise Delhi Capitals has agreed a one-year shirt sponsorship deal with IT training institute Jetking Infotrain
Bucks to become Presenting Partner of Milwaukee Marathon
The Milwaukee Bucks have become a Presenting Partner of the Milwaukee Marathon, which will start and finish at the plaza in front of Fiserv Forum on Saturday, April 6.
PSG reports 2018 sponsorship revenue drop, sells 800,000 shirts
Ligue 1 club Paris Saint-Germain recorded sponsorship revenue of €94.1m ($106.5m) in its 2018 financial year, down by 13 per cent on the €108.1m recorded the previous year.
Alcohol policy group champions Scottish Women’s Football
Scottish Women’s Football has named an alcohol policy group as the new sponsor of its National Performance League, the elite level for girls’ football in Scotland.
LaLiga joins forces with Beach Soccer Worldwide
Beach Soccer Worldwide (BSWW) has agreed a partnership with LaLiga, the organising body of the top two divisions of Spanish club football, covering sponsorship and broadcast rights
IMG Academy backs ITF’s junior tennis overhaul
Florida-based multi-sport training and educational institution IMG Academy has agreed a deal to sponsor the International Tennis Federation’s new World Tennis Tour Junior Rankings.
LaLiga, Davis Cup launch first cross-sport co-sponsorship
Spain’s LaLiga has inked its first cross-sport co-sponsorship with the Davis Cup tennis tournament.
Events DC backs Washington’s Overwatch franchise
Events DC, the official convention and sports authority for the District of Columbia, has signed on as the signature sponsor of the Washington Justice as it prepares to make its debut in esports competition …