Kelvin Tan, Asia Editor

Baseball

Financial services company Shinhan Bank has extended its title sponsorship of the KBO League, the top division of baseball in South Korea
Multi-sports

Korean mobile device manufacturer Samsung has announced a special edition of its latest smartphone, the Galaxy S20+5G, that will only be available for Tokyo 2020 Olympic athletes

Chinese consumer electronics brand Hisense has signed 13-time All Star and three-time National Basketball Association champion Dwyane Wade as its first US brand ambassador

Gaming equipment brand Logitech G has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports, brokered by the Lagardère Sports agency.
Swimming

Swimwear company Speedo has extended its sponsorship of the Australia Paralympic Team to cover a fourth consecutive Paralympics
Multi-sport

Japanese clothing retailer Aoki Inc and sportswear company Asics yesterday unveiled the official uniforms of the Japanese national team and the technical officials working at the Games

FC Barcelona has collaborated with the China Academy of Art to produce a series of posters to mark the upcoming Chinese New Year that combine the club's stars with traditional Chinese patterns and graphics
Multi-sport

Technology firm Alibaba Cloud has formed a partnership with Narita Airport to showcase digital artworks by young Japanese artists related to the upcoming Tokyo 2020 Olympics
Rugby

US insurance group AIG has decided against renewing its sponsorship of New Zealand Rugby when the current deal ends in 2021
Winter Sports

Chinese sportswear company Anta Sports Products announced yesterday that it has signed China's first naturalised skier, Eileen Gu, as a brand ambassador