Luxury Goods

Italian watch manufacturer Officine Panerai has agreed a deal to sponsor the America’s Cup and two of the competing teams in the sailing event.

Swiss watchmaker Rolex has extended its title sponsorship agreement with the Australian leg of the Formula One motor-racing championship.

Swiss watchmaker Longines has renewed its partnership with the Hong Kong Jockey Club.

Formula One motor-racing team Red Bull Racing has renewed its partnership with Swiss watchmaker Tag Heuer.

Swiss watchmaker Tag Heuer has entered into a partnership with the PGA of Australia, through which it will sponsor two of the country’s leading golf tournaments.

Swiss watchmaker Tissot has been named as the International Cycling Union’s (UCI) first world cycling partner as part of an expanded agreement with the sport’s global governing body.

Watch manufacturer Holler has entered into a global partnership with English Premier League football club Liverpool.

Swiss watch manufacturer Tag Heuer has entered into a partnership with the Asian Football Confederation.

Swiss watch manufacturer Tag Heuer has strengthened its presence within football by agreeing a partnership with English Premier League club Manchester United.

Swiss watch manufacturer Tag Heuer has agreed a sponsorship deal with LaLiga, which operates the top two divisions of Spanish football.

Swiss watchmaker Rolex has extended its sponsorship deal with World Sailing, the sport’s global governing body.

Luxury accessories and apparel brand Michael Kors has agreed a deal to become the official lifestyle partner of Formula One motor racing team McLaren-Honda.

French luxury goods conglomerate LVMH has been named an official partner of the Paris 2024 bid to stage the summer Olympic and Paralympic Games.

Japanese watch manufacturer Seiko has extended and expanded its partnership with the Australian Rugby Union.

Luxury watch brand Tag Heuer has been named the official timing partner of the Endurance World Championship motorcycling series.

The World Touring Car Championship motor racing series has entered into a partnership with luxury watch brand Tag Heuer.

Formula One motor racing team Sauber has signed Swiss watch manufacturer Edox as a new premium partner.