Luxury Goods
Rolex renews Australian Grand Prix partnership
Hong Kong Jockey Club keeps on ticking with Longines
Red Bull keeps on ticking with Tag Heuer
Tag Heuer teams up with PGA of Australia
Tissot handed new designation under extended UCI deal
Swiss watchmaker Tissot has been named as the International Cycling Union’s (UCI) first world cycling partner as part of an expanded agreement with the sport’s global governing body.
Liverpool stays on time with new partner
Watch manufacturer Holler has entered into a global partnership with English Premier League football club Liverpool.
Tag Heuer adds AFC to football portfolio
Swiss watch manufacturer Tag Heuer has entered into a partnership with the Asian Football Confederation.
Tag Heuer adds Manchester United to football portfolio
Swiss watch manufacturer Tag Heuer has strengthened its presence within football by agreeing a partnership with English Premier League club Manchester United.
Tag Heuer adds LaLiga to football portfolio
Swiss watch manufacturer Tag Heuer has agreed a sponsorship deal with LaLiga, which operates the top two divisions of Spanish football.
Rolex extends backing of World Sailing
Swiss watchmaker Rolex has extended its sponsorship deal with World Sailing, the sport’s global governing body.
Michael Kors deal a good fit for McLaren
Luxury accessories and apparel brand Michael Kors has agreed a deal to become the official lifestyle partner of Formula One motor racing team McLaren-Honda.
LVMH becomes latest Paris 2024 partner
French luxury goods conglomerate LVMH has been named an official partner of the Paris 2024 bid to stage the summer Olympic and Paralympic Games.
Seiko goes into extra time with Australian Rugby Union
Japanese watch manufacturer Seiko has extended and expanded its partnership with the Australian Rugby Union.
Tag Heuer adds to motorsport portfolio with Endurance World Championship deal
Luxury watch brand Tag Heuer has been named the official timing partner of the Endurance World Championship motorcycling series.
Tag Heuer steps up partnership with WTCC
The World Touring Car Championship motor racing series has entered into a partnership with luxury watch brand Tag Heuer.
Sauber counts down to 2016 F1 season with Edox
Formula One motor racing team Sauber has signed Swiss watch manufacturer Edox as a new premium partner.
Richard Mille adds Haas to F1 roster
Luxury watchmaker Richard Mille has entered into a season-long partnership with new Formula One motor-racing team Haas F1.
Tag Heuer adds MLS, US Soccer to football portfolio
Luxury watch brand Tag Heuer has entered into multi-year partnerships with Major League Soccer and the US Soccer national governing body.