English Premier League football club Leicester City has extended its partnership with locally-based retail company Lanes Fine Jewellery.
The new agreement will cover the remainder of the 2017-18 season, which marks Lanes Fine Jewellery’s fourth year as an official club partner.
The company will benefit from in-stadium brand exposure, promotion in the official match-day magazine, and engagement with Leicester players.
Lanes Fine Jewellery stocks specially-made Leicester creations in its store.
Harj Hir, Leicester’s head of partnership engagement, said: “Having a local business sharing in and benefitting from the success of Leicester City in the Premier League is a fantastic thing and we look forward to continuing our partnership into the future.”