Luxury Goods
Rolex and European Tour seal decade-long extension
Golf’s European Tour and Swiss luxury watch brand Rolex have extended their long-established partnership until 2022.
Leicester Tigers extend Aurum Holdings deal
UK jeweller Aurum Holdings has signed a three-year extension to its sponsorship agreement with the Leicester Tigers rugby union team.
Alex and Ani team up with Bills and Jills
The Buffalo Bills have agreed a multi-year sponsorship deal to make lifestyle brand Alex and Ani the official jewellery partner of the Buffalo Jills – the NFL American football franchise’s cheerleading squad.
Louis Vuitton seeking refund on America’s Cup deal – report
Major America’s Cup sponsor Louis Vuitton is seeking a refund on some of its investment in the 2013 edition of the sailing showpiece due to the low number of competing teams, according to the San Francisco Business Times newspaper.
Longines leads out FEI Top Partner programme
THE INTERNATIONAL EQUESTRIAN FEDERATION (FEI) aims to add at least five more Top Partner sponsors, its new top sponsorship tier, following its first deal in the tier with watchmaker Longines
Business of luxury paying off for LVMH
LVMH, which has in its portfolio luxury brands Tag Heuer (Louis Hamilton); Moet Hennessy (horse racing and golf); Mumm (F1) and indeed Louis Vuitton itself (America’s Cup), has reported bumper sales d…