Luxury Goods

Australian Super Rugby franchise Western Force has sealed a sponsorship deal with Perth-based watchmaker Haigh & Hastings.

MLB baseball team Pittsburgh Pirates has announced a deal with Casa D’oro Diamonds and Fine Jewellers that makes the locally based store its official jeweller.

Luxury travel accessories manufacturer Dom Reilly has renewed its sponsorship agreement with the Williams Formula One team for the motor racing series’ 2014 season.

Florida and Georgia based jewellery retailer Mayors has penned a deal to become the official jeweller of NBA basketball team Miami Heat.

Swiss watch maker Blancpain has expanded its association with the SRO Motorsports Group by taking on the title sponsorship of its Sprint motor racing series.

Golf’s European Tour and Swiss luxury watch brand Rolex have extended their long-established partnership until 2022.

UK jeweller Aurum Holdings has signed a three-year extension to its sponsorship agreement with the Leicester Tigers rugby union team.

The Buffalo Bills have agreed a multi-year sponsorship deal to make lifestyle brand Alex and Ani the official jewellery partner of the Buffalo Jills – the NFL American football franchise’s cheerleading squad.

Major America’s Cup sponsor Louis Vuitton is seeking a refund on some of its investment in the 2013 edition of the sailing showpiece due to the low number of competing teams, according to the San Francisco Business Times newspaper.

THE INTERNATIONAL EQUESTRIAN FEDERATION (FEI) aims to add at least five more Top Partner sponsors, its new top sponsorship tier, following its first deal in the tier with watchmaker Longines

LVMH, which has in its portfolio luxury brands Tag Heuer (Louis Hamilton); Moet Hennessy (horse racing and golf); Mumm (F1) and indeed Louis Vuitton itself (America’s Cup), has reported bumper sales d…