Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.
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METZINGEN, GERMANY - SEPTEMBER 26: CEO Mark Langer (R) of HUGO BOSS and Alex Thomson attend the HUGO BOSS Outlet opening at Outlet-City on September 26, 2019 in Metzingen, Germany. (Photo by Thomas Niedermueller/Getty Images for HUGO BOSS)
Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.
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Carmaker Audi’s far-reaching involvement in winter sports sits as one of four cornerstones in the brand’s wider sponsorship approach, Florian Zitzlsperger, head of sports marketing at Audi, told Sports Sponsorship Insider. The three remaining cornerstones in Audi’s wider strategy are: motorsport, football and golf.