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Hugo Boss recommits to sailing flagship, splits sponsorship budget

METZINGEN, GERMANY - SEPTEMBER 26: CEO Mark Langer (R) of HUGO BOSS and Alex Thomson attend the HUGO BOSS Outlet opening at Outlet-City on September 26, 2019 in Metzingen, Germany. (Photo by Thomas Niedermueller/Getty Images for HUGO BOSS)

Fashion brand Hugo Boss is committing significant levels of investment to its four sports sponsorship strands in football, motorsports, sailing and golf.

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