HomeNewsNewsFast FoodEsportsSpain

Telepizza renew naming rights deal with Team Queso

Spanish takeaway brand Telepizza has renewed its naming rights partnership with Team Queso, one of Spain’s most successful esports teams.

Under the deal, Telepizza will hold the team naming rights for all SuperLiga competitions, and will also have on-package branding and exclusive content rights.

The SuperLiga is a Hispanic esports league owned by the Liga de Videojuegos Profesional (LVP), or ‘Professional Video Games League’. It is currently title sponsored by French mobile network Orange.

The LVP is an esports event organiser founded in Spain in 2011. It is one of the biggest esports event organisers in the Hispanic world, and plays a similar as ESL in Europe and North America.

Team Queso first signed Telepizza as its naming rights partner in June 2018. Since then, Team Queso has been one of Spain and Europe’s most successful Fortnite outfits, and one of its players, ‘Prisonero’,will compete at the Fortnite World Championship in New York next month.

This year, Team Queso has debuted in several more titles, including Rainbow Six, Brawl Stars, PUBG Mobile, Clash of Clans, and League of Legends.

Telepizza was founded in Madrid in 1987.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo's Gatorade sports drink brand will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.