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Real Madrid signs Palladium as basketball club jersey sponsor

Spanish Liga ACB basketball club Real Madrid has signed Palladium Hotel Group as its new main sponsor.

Terms of the deal announced today (Thursday) were not disclosed, but the Spanish company will be Real’s new front of jersey sponsor.

Palladium replaces Universidad Europea in the role. The university has been Real’s main sponsor for the past two seasons.

Real Madrid president Florentino Pérez said: “We are a team that goes beyond our borders and that translates into something that is impressive. Real Madrid basketball is the third biggest team in the world in terms of followers on Facebook, including nearly all of the NBA.

“We have 15.9 million followers and only the Los Angeles Lakers with 21.6 million and the Chicago Bulls with 17.9 million are ahead of us.”

Palladium Hotel Group chief executive Abel Matutes Prats added: “This agreement is a milestone for us because we are also celebrating our 50th anniversary. Real Madrid, for any successful brand, is a mirror to look at and learn from their values.”