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Sevilla extends with CaixaBank, KFC steps up Leganés backing

Sevilla has renewed its long-running partnership with financial services company CaixaBank, while fellow Spanish LaLiga football club C.D. Leganés has expanded its sponsorship deal with fast-food restaurant chain KFC.

CaixaBank first became an official sponsor of Sevilla in 2011 and its new deal with the club will run until the summer of 2023.

As part of the agreement, CaixaBank will benefit from various exclusive branding rights, including promotion across the club’s official communications platforms.

CaixaBank will also continue to be the bank used by Sevilla for its financial operations, while personalised bank cards will continue to be distributed to fans of the club. A range of innovative fan engagement initiatives will also be launched.

CaixaBank is also a sponsor of Sevilla’s cross-city rival Real Betis.

Meanwhile, Leganés’ new deal with KFC will result in the restaurant chain’s logo appearing on the team’s shorts during the 2019-20 season. Its branding will then feature on the club’s shirt sleeves during the 2020-21 campaign.

KFC will continue to receive promotion on Leganés’ website and inside the stadium on match days.

So far this summer, Leganés has signed local food supplements and cosmetics brand Laboratorios Ynsadiet as its back-of-shirt sponsor in a two-season deal, while cryptocurrency token Kick Soccer Coin has signed a season-long deal to become the club’s sleeve sponsor.

Online bookmaker Betway is Leganés’ main shirt sponsor under a two-year deal signed last summer.

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