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Girondins de Bordeaux signs major shirt deal with Bistro Régent – report

Ligue 1 club Girondins de Bordeaux has signed a new front-of-shirt deal with French restaurant chain Bistro Régent, according to a report from L’Equipe.

Bistro Régent is already the front-of-shirt sponsor for away fixtures, but next season, under a new contract, it will step up as the club’s permanent sponsor for both home and away games.

The four-year deal will run from 2019-20 to 2022-23, and is worth about €1.4m per year, L’Equipe reported.

Girondins de Bordeaux has not yet confirmed the deal publicly.

L’Equipe also reported that Girondins de Bordeaux has signed a new Official Betting Partner deal with French brand Betclic.

Under the deal, Betclic – which moved its head office to Bordeaux in this year’s first quarter – will reportedly pay around €250,000 per year.

Betclic takes over from French online betting and poker brand Winamax, which comes to the end of a two-year deal with Girondins de Bordeaux this summer.