HomeAnalysisHotelsTennisUSA

IHG made ‘aggressive’ move to win US Open hotel category rights

NEW YORK, NY - SEPTEMBER 09: Novak Djokovic of Serbia returns the ball during his men's Singles finals match against Juan Martin del Potro of Argentina on Day Fourteen of the 2018 US Open at the USTA Billie Jean King National Tennis Center on September 9, 2018 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Matthew Stockman/Getty Images)

To access this content requires a subscription

Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com

Most recent

Dan Haddad, head of commercial strategy at Octagon UK, looks at the potential upside for Liverpool in switching kit supplier rights from New Balance to Nike.

PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari.

Premier League champion Manchester City has aligned with the growing meat-free eating trend through its partnership with food and beverage specialists Nestlé Professional.

Global bank HSBC signed a five-year deal with Tottenham Hotspur that prioritises rights linked to the stadium-led regeneration of the local area.