Samsung
The ONE Esports App – Samsung and ONE Esports
In January 2022, Southeast Asian esports organisation ONE Esports and smartphone manufacturer Samsung entered a long-term agreement with the intention of launching an esports app, exclusive to Samsung…
Fast Frame – Samsung and Dutch Olympic Cycling Team (BMX)
Bringing to life the brand’s ‘Do What You Can’t’ umbrella marketing platform through its Dutch Olympic Team sponsorship, Samsung ‘Fast Frame’ utilised the brand’s technology products, data collection ab…
Canada Soccer and Samsung to host World Cup watch parties
Canada Soccer announced a new partnership with Samsung Canada that will bring the two companies together to host watch parties as Canada's men's national team plays in its first Fifa World Cup since 1986
ONE Esports and Samsung announce long-term partnership
ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a long-term partnership with electronics multinational Samsung
Samsung strikes QLED TV-focused partnership with LA Rams
The National Football League's Los Angeles Rams have announced a partnership with Samsung Electronics of America, which designates the Samsung QLED TV as the official television of the franchise.
Samsung strikes partnership with SoFi Stadium, Hollywood Park
Samsung has signed a multiyear, multifaceted partnership with SoFi Stadium and the surrounding 298-acre sports and entertainment district Hollywood Park
Samsung launches smartphone for Tokyo 2020 athletes
Korean mobile device manufacturer Samsung has announced a special edition of its latest smartphone, the Galaxy S20+5G, that will only be available for Tokyo 2020 Olympic athletes
Samsung signs on as kit sponsor of South African Rugby Union
Korean electronics brand Samsung has entered into a partnership with the South African Rugby Union (SARU) and will benefit from brand exposure on the national team’s shorts as part of the agreement.
Samsung launches digital display partnership with Lancashire Cricket Club
South Korean electronics giant Samsung has signed a new partnership with Lancashire Cricket Club
Samsung extends as main sponsor of Mumbai Indians – reports
Korean electronics brand Samsung has extended its deal as the principal sponsor of Indian Premier League Twenty20 cricket franchise the Mumbai Indians, according to multiple reports
Samsung becomes main sponsor of CSL’s Jiangsu Suning
Chinese Super League football club Jiangsu Suning has agreed a three-season deal with Samsung that will make the Korean consumer electronics company its new main sponsor
Samsung extends as IOC TOP Partner
Korean consumer electronics company Samsung has today (Tuesday) become the latest sponsor to extend its commitment to the International Olympic Committee’s TOP Partner Programme.
Sina Elite League names Samsung as latest Official Partner
China’s Sina Elite League has signed a new Official Partner deal with global electronics firm Samsung.
World Surf League dealt blow as Samsung ends major sponsorship
Korean consumer electronics giant Samsung has opted to withdraw as title sponsor of the World Surf League’s Championship Tour, just days before the start of the 2017 season.
Juventus extends Samsung deal
Korean electronics giant Samsung has signed a three-year extension to its partnership with Italian Serie A football club Juventus.
Debut International Champions Cup China unveils sponsors
Organisers of the inaugural International Champions Cup China have revealed the first wave of sponsors that have signed up to support the debut edition of the pre-season club football tournament.
Samsung secures NHL partnership
Mobile phone manufacturer Samsung has struck a partnership with the NHL North American ice hockey league.