Joseph Perry

ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a long-term partnership with electronics multinational Samsung

Tennis Australia has backed its under-fire chief executive Craig Tiley as the deportation of top-seed Novak Djokovic threatens to overshadow the Australian Open

CAA China, the Chinese arm of the CAA sports and entertainment agency, has signed a strategic cooperation agreement with the owners of Hangzhou Sports Park

Dutch beer brand Heineken has been announced as the title sponsor of the Australian Grand Prix, which returns to the Formula 1 calendar after a two-season absence in April

Pakistan Super League franchise Lahore Qalandars has added three sponsors ahead of the 2022 season, which begins at the end of this month

The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform The deal makes Crypto

Naomi Osaka was the highest-paid female athlete in the world in 2021, according to Forbes business magazine. The Japanese tennis star made $57

Chinese ecommerce brand has agreed a deal to sponsor the Chinese freestyle skiing team ahead of the Beijing 2022 Winter Olympics. JD's designation will be official partner of the team

Chinese video game developer and publisher NetEase Games has appointed sports marketing agency Sportfive as its global business partner

Indian conglomerate Tata Group is to replace Chinese mobile phone manufacturer Vivo as the title sponsor of the Indian Premier League cricket competition. The Times of India reports Tata will pay Rs6

The Chinese University Basketball Association has added two more sponsors for this year’s CUBA season, which began in Chengdu last weekend.

Premier League club Southampton has unveiled Malaysian university Cyberlynx International College as its latest international academy partner