An average audience of 9.2 million people tuned into German broadcaster ARD’s coverage of the 2022 Fifa World Cup match between Germany and Japan amid new protests against Fifa’s ban on ‘OneLove’ armbands.
Dairy group Yili has been unveiled as a sponsor of the Chinese Volleyball Super League (CVL)
Football Australia has announced a three-year sponsorship agreement with Lego Australia that will see the toy company support the delivery of the association’s Legacy ’23 programme.
Rolex is to return as title sponsor of the Australian Grand Prix for 2023
Rugby Australia has extended its sponsorship deal with South Australian wine producer Taylors Wines
Betting group Entain has signalled that it will reduce its sports sponsorship spending in Australia following the introduction of stricter advertising regulations for gambling companies in the country
Indian education technology company Byju’s has appointed Lionel Messi as a global brand ambassador for its social impact arm Education For All.
The inaugural edition of the Singapore Women’s Open golf tournament will finally take place next month after being postponed for more than two years as a result of the pandemic.
Asia Rugby has announced a strategic agreement with sports marketing agency Redstrike. The deal will see Redstrike develop the regional rugby union association’s commercial and sponsorship programmes.
A group of British politicians have called on English Premier League club Tottenham Hotspur to terminate its sponsorship agreement with Hong Kong-based insurance firm AIA
Cricket Australia recorded a A$5.1m ($3.2m/€3.3
South Korean carmaker Kia has been unveiled as the official automotive partner of the 2022 Fifa Under-17 Women’s World Cup in India.