NFL

Deal to advance cashless efforts at Hard Rock Stadium

National Football League franchise the New York Jets has signed up Fubo Sportsbook to its sponsorship portfolio

Prominent NFL team to take its Miller Lite relationship into a fourth decade

The National Football League has signed online used car retailer Cinch as the presenting sponsor of its NFL London Games

Operators gain rights to purchase in-game commercial inventory

The National Football League's San Francisco 49ers are looking to engage their fanbase both in the United States and worldwide by unveiling a premium Supporters Club

The National Football League's San Francisco 49ers have unveiled a multiyear partnership with financial technology company Stash, which has been designated the team's personal investing sponsor

The National Football League's Baltimore Ravens have secured a partnership with DraftKings, which has been designated the official daily fantasy sports partner and an official sports betting and free-to-play…

Unibet has expanded its presence in the National Football League by striking an official sportsbook partnership with the Pittsburgh Steelers

Italian luxury fashion brand Giorgio Armani has secured an agreement with the Los Angeles Chargers, representing the company's first partnership with a National Football League team

United States-based casino operator Caesars Entertainment is on the brink of securing a $138m (€117.2

Las Vegas Raiders defensive end Carl Nassib has had the top-selling jersey on the National Football League's e-commerce partner Fanatics since becoming the first active NFL player to come out as gay

The National Football League's Washington Football Team has announced a multi-faceted, multiyear partnership with e-commerce marketing company Vistaprint, which has been designated the team's official…

Super Bowl LV rivals reunite as lead marketing figures for iconic video game

NBCUniversal is reportedly seeking a record $6m for a 30-second advertising slot for Super Bowl LVI, which is scheduled to be held on February 13, 2022, at SoFi Stadium in Los Angeles

The National Football League has signed Diageo, the world's largest distiller, as an official spirits sponsor, a move arriving four years after lifting a ban on liquor advertising within the league

The Koloa Rum Company has secured a partnership with the Las Vegas Raiders and Allegiant Stadium, securing the designation as the official ultra-premium rum of the National Football League team.