Samsung launches digital display partnership with Lancashire Cricket Club

South Korean electronics giant Samsung has signed a new partnership with Lancashire Cricket Club.

Under the deal, Samsung will become the club’s Official Display and Presentation Partner, and will provide the club with a new, integrated video display system at the Emirates Old Trafford stadium.

Samsung has installed two 60-metre-square screens and two 56-metre mid-tier LED ribbons across two of the main stands.

The screens and LEDs were installed ahead of yesterday’s ICC Cricket World Cup clash between India and Pakistan, and in time for the fourth Specsavers Ashes test series in August and the Vitality Blast 20-over tournament in September.

According to an official club statement, the partnership will improve presentation of scoring, graphics, animations, video and crowd interactions, and Old Trafford will be the be the first cricket ground in the UK to use mid-tier LED boards.

Samsung’s has supplied similar technology to its other sports partner clubs and venues worldwide, including NFL franchises the Baltimore Ravens and Atlanta Hawks, and MLS soccer franchise DC United.

This year, Lancashire Cricket Club posted record commercial revenues, buoyed by new partnerships with Visit Manchester and C&C Insurance Brokers.

The club’s other partners include Hilton, Heineken, Thomas Cook Sport, UA92, Kukri, and stadium naming rights partner Emirates.