Fast Frame – Samsung and Dutch Olympic Cycling Team (BMX)

Bringing to life the brand’s ‘Do What You Can’t’ umbrella marketing platform through its Dutch Olympic Team sponsorship, Samsung ‘Fast Frame’ utilised the brand’s technology products, data collection ability and analytical skills to transform BMX riders’ and coaches’ fundamental understanding of race start technique to help drive the Dutch team to Olympic success and boost the brand in the Netherlands.

This content is available to SportBusiness Sponsorship subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here