Samsung extends as main sponsor of Mumbai Indians – reports

Korean electronics brand Samsung has extended its deal as the principal sponsor of Indian Premier League Twenty20 cricket franchise the Mumbai Indians, according to multiple reports.

Indian newspaper the Economic Times said Samsung has agreed a new three-year contract covering the 2019 to 2021 seasons of the IPL.

The agreement will reportedly be worth INR250m (€3.09m/$3.53m) per year. Samsung signed on as the new principal sponsor of Mumbai ahead of the 2018 IPL season.

Samsung branding has featured on the front of the Indians’ shirts as part of the agreement. The company has also benefited from pitch-side advertising, while the North Stand at the team’s Wankhede Stadium was branded as the Samsung North Stand.

The 2019 IPL runs from March 23 to May 19, with Mumbai to face the Delhi Capitals at home in their opening match on March 24.