Verizon adds another NFL team, stadium with Detroit Lions deal
US telecommunications giant Verizon has further deepened its commercial relationship with the National Football League, striking a new deal with the Detroit Lions to become the franchise's official 5G network.
Nascar adds Liquid Death sponsorship in iced tea category
Nascar has announced beverage company Liquid Death as an official partner of the motorsport series, making the drinks brand its first 'official iced tea sponsor'
TrackTown USA adds Omorpho for Prefontaine Classic
Fitness and performance gear company Omorpho has announced an agreement with Eugene, Oregon-based TrackTown USA for official sponsorship of the Prefontaine Classic at Hayward Field
Inter Miami, Messi add Lowe’s sponsorship
American home improvement retail company Lowe's has announced a sponsorship agreement with Inter Miami, Lionel Messi and Conmebol's Copa America
KOHO tapped as NBA playoffs presenting sponsor in Canada
The National Basketball Association has announced fintech company KOHO Financial as the 2024 NBA Playoffs presenting partner in Canada
BodyArmor fills NHL sports drink void with deal to 2029
The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
Applebee’s named latest NFL sponsor
The National Football League has announced a multi-year sponsorship deal with Applebee's Grill + Bar, designating the restaurant chain as the 'Official Grill + Bar of the NFL'
Octagon launches African basketball venture
Octagon has announced the launch of Octagon54, a venture aimed at facilitating the transition of African athletes into the National Basketball Association in North America
St. Louis City SC agrees new Yeti sponsorship
St. Louis City SC of Major League Soccer has announced a sponsorship agreement with Yeti as the club's official sustainability partner
Casillero del Diablo becomes Mexico national team US tour sponsor in three-year deal
The Mexican Football Federation (FMF) has announced a sponsorship deal with Chilean wine Casillero del Diablo for Mexico's annual US 'MexTour' in a deal that encompasses the men's and women's national…