France
Kumho continues football drive with Lyon deal
Korean tyre manufacturer Kumho has increased its presence in European football by agreeing a sponsorship deal with French Ligue 1 team Olympique Lyonnais.
AG2R La Mondiale extends backing of WorldTour cycling team
French insurance group AG2R La Mondiale has signed a two-year extension to its sponsorship agreement with its self-titled UCI WorldTour cycling team.
Top 14 champion secures new kit partner
French sportswear company Le Coq Sportif has agreed a deal to become the new kit supplier of the country’s Top 14 rugby union champion Racing 92.
Bostik sticks with Tour de France sponsorship
Global adhesive specialist Bostik has renewed its sponsorship of the Tour de France for the 2016 edition of the cycling event.
Odlo partners up with French Ski Federation
Sportswear manufacturer Odlo has entered into a six-year partnership with the French Ski Federation (FFS).
NetBet upgrades Saint-Etienne partnership
Online sports betting operator NetBet has extended and expanded its partnership with French Ligue 1 football club Saint-Etienne.
France’s National Rugby League extends with long-term partner
Insurance company GMF has renewed its partnership with the Ligue Nationale de Rugby governing body, which operates rugby union’s Top 14 club competition in France.
Paris 2024 takes flight with Air France
The Air France airline has agreed a deal to become an official supplier of the Paris 2024 bid for the summer Olympic and Paralympic Games.
New Balance breaks into France with Lille deal
Sportswear company New Balance has struck a partnership with French Ligue 1 football club Lille.
French Olympic Committee extends with Lacoste
The French National Olympic and Sports Committee (CNOSF) has extended its partnership with clothing brand Lacoste.
FDJ signs on as major partner of La Course
French lottery Française des Jeux (FDJ) has agreed a deal to become a major partner of women’s cycling event La Course by Le Tour de France.
Spalding nets extension to long-running LNB partnership
US basketball equipment supplier Spalding has renewed its long-running partnership with the French National Basketball League (LNB).
World Rallycross teams up with Total
French multinational energy firm Total has entered into a one-year partnership with the World Rallycross Championship.
Orange pounces for Marseille stadium naming rights
French telecommunications company Orange has sealed a naming rights deal for the Stade Vélodrome, the home of Ligue 1 football club Olympique de Marseille.
Saxoprint unveiled as French ice hockey league title sponsor
Online printing company Saxoprint has signed up as the title sponsor of Ligue Magnus, the top division of ice hockey in France.
LVMH becomes latest Paris 2024 partner
French luxury goods conglomerate LVMH has been named an official partner of the Paris 2024 bid to stage the summer Olympic and Paralympic Games.
Lidl bags LNH title sponsorship deal, extends with DHB
The French National Handball League (LNH) has signed a title sponsorship agreement with Lidl, while the German supermarket chain has also extended its partnership with the German Handball Federation (DHB).
Renault all aboard with Admiral Yachts
Formula One motor-racing world championship team Renault has sealed a commercial partnership with Admiral Yachts.