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Kumho continues football drive with Lyon deal

Korean tyre manufacturer Kumho has increased its presence in European football by agreeing a sponsorship deal with French Ligue 1 team Olympique Lyonnais.

The two-year agreement will cover the 2016-17 and 2017-18 seasons.

Lyon’s club mascot, Lyou, will wear a Kumho-branded backpack on match days to promote the partnership.

Lyon’s deputy director general Harry Moyal said the deal grants Kumho a “number of visibilities” at the club’s Parc Olympique Lyonnais stadium. “It is also very important for the club to internationalise,” he added. “The agreement intensifies our presence in Asia.”

Kumho earlier this week agreed a similar deal with English Premier League side Tottenham Hotspur, and also holds partnerships with German Bundesliga teams Schalke 04, Hamburg SV and Hertha Berlin.