France
PSG signs Multistrada as global partner
Indonesian tyre manufacturer Multistrada has signed a three-year global partnership with French Ligue 1 football club Paris Saint-Germain.
Macron nails Nice partnership
Italian sportswear manufacturer Macron has been unveiled as a new technical partner of French Ligue 1 football club Nice.
Lille camps out with shirt sponsor extension
European camping holiday company Vacansoleil has extended its sponsorship deal with French Ligue 1 football club Lille.
Orange and Vivendi among latest Paris 2024 partners
The Paris 2024 bid for the Olympic and Paralympic Games has surpassed the €20m ($23m) mark for sponsorship revenue by unveiling three new partnerships.
Hungaria: Relaunch targets multiple sports
Sporting goods manufacturer Hungaria is using sport sponsorships as part of a relaunch strategy to increase brand awareness and merchandising opportunities.
Paris 2024 aids sustainability drive with WWF partnership
Paris 2024 has entered into a strategic partnership with the French division of the World Wide Fund for Nature which aims to boost the sustainability goals of its bid for the Olympic and Paralympic Games.
French Rugby Federation tackles Rhino deal
Sports equipment manufacturer Rhino Rugby has entered into a partnership with the French Rugby Federation (FFR).
Stade Rennais extends with long-term shirt sponsor
European business services provider Samsic has opted to extend its sponsorship deal with French Ligue 1 football club Stade Rennais.
LFP bags a sponsorship brace for Coupe de la Ligue
Lyon drives on with Hyundai
Korean automotive company Hyundai has renewed its shirt sponsorship deal with French Ligue 1 football club Olympique Lyonnais.
Domino’s takes a slice of Ligue 2 with title sponsorship deal
Pizza restaurant and delivery company Domino’s has agreed a deal to become title sponsor of Ligue 2, the second tier of club football in France.
Nantes dealt a winning hand with Winamax extension
Online poker operator Winamax has extended its partnership with French Ligue 1 football club Nantes.
Godolphin secures Under Armour partnership
Horse racing stable Godolphin has sealed a partnership with sports footwear, apparel and equipment provider Under Armour.
Schneider Electric, Asics extend with Paris Marathon
Energy management firm Schneider Electric has extended its title sponsorship of the Paris Marathon, while Japanese sportswear company Asics has also renewed its partnership with the mass-participation event.
Toulon converts Hungaria partnership
French sportswear and equipment brand Hungaria has entered into a partnership with Top 14 rugby union club Toulon.
Sailing’s Transat race secures title sponsor
French bakery goods brand Bakerly has been named the new title sponsor of the Transat sailing event.
Paris Saint-Germain takes a ride with G7
French Ligue 1 football club Paris Saint-Germain has entered into a partnership with taxi firm G7.
Visa swipes title sponsorship of Formula E’s Parisian debut
The European arm of payment services company Visa has been named the title sponsor of next month’s Paris ePrix, the seventh round of the 2015-16 Formula E electric car-racing championship.